New Considerations for Advertising and Promotion of Animal Drugs and Animal Foods
Evangelia C. Pelonis
Partner
Keller and Heckman LLP (Washington, D.C.)
KS Reagan
Partner
Kleinfeld, Kaplan and Becker, LLP (Washington, DC)
- Establishing best practices for claim substantiation by examining governing agency and FTC warning letters and enforcement actions
- Drawing parallels between human drug and food and animal drug and food promotional activities
- Assessing the impact of Amarin and Pom on animal drug and food advertising and promotion
- Addressing social media and website concerns relative to animal drug and food promotion and advertising