New Considerations for Advertising and Promotion of Animal Drugs and Animal Foods

September 14, 2016 4:15pm

Evangelia C. Pelonis
Keller and Heckman LLP (Washington, D.C.)

KS Reagan
Kleinfeld, Kaplan and Becker, LLP (Washington, DC)

  • Establishing best practices for claim substantiation by examining governing agency and FTC warning letters and enforcement actions
  • Drawing parallels between human drug and food and animal drug and food promotional activities
  • Assessing the impact of Amarin and Pom on animal drug and food advertising and promotion
  • Addressing social media and website concerns relative to animal drug and food promotion and advertising