Deploying Gamification to Sweepstakes and Promotions to Engage Consumers and Enhance Brand Loyalty

Complimentary presentation from ACI’s 3rd Annual Summit on Digital Advertising Compliance: Sweepstakes, Promotions & Social Media. Highlights from this presentation: – Raising awareness – New ways to engage customers – Data Capture – Sweepstakes vs. illegal gambling – Advertising – Using virtual currencies in sweepstakes – Integrating gamification and much more…