Monthly Industry News – Digital Advertising

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Digital Advertising – The latest updates on social media, Quaker & Pinterest, LinkedIn, Kardashian Instagram Marketing, Facebook and more.

1. Jennifer Boonton, Yelp, LinkedIn Shift Resources From Old-Fashioned Display Ads, MarketWatch (Aug. 4, 2015), 2. Amy Shapiro, Top Advertising Execs Share Their Wisdom on Social Media, Charlotte Business Journal (Aug. 7, 2015), 3. Jack Neff, Pinterest Doesn’t Act Like Other Social Media, And That’s Just Fine With Quaker, AdAge (Aug. 10, 2015), 4. Kathleen Chaykowski, Facebook Brings Autoplay, Better Targeting To Its Mobile Ad Network, Grows Its Marketing Foothold, Forbes (Aug. 12, 2015), 5. Christine Hauser, F.D.A. Warns Company Over Kardashian Instagram Marketing, N.Y. Times (Aug. 12, 2015), 6. Tim Nudd, Bic Apologizes for Women’s Day Ad That Mostly Just Made Women Furious, Adweek (Aug. 12, 2015), 7. Tim Nudd, Man Poses as Target on Facebook, Trolls Haters of Its Gender-Neutral Move With Epic Replies, Adweek (Aug. 13, 2015), 8. Amy Shapiro, How Advertising Pros Have Adjusted Staff for Social Media, Charlotte Business Journal (Aug. 13, 2015), 9. Tim Peterson, With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices, AdAge (Aug. 17, 2015), 10. Ryan Holmes, Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry, re/code (Aug. 19, 2015), 11. Nathalie Tadena, Advertisers Pump Money Into Out-of-Home, Digital Ads in July, Wall Street Journal (Aug. 19, 2015), 12. Christopher Heine, Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?, Adweek (Aug. 20, 2015), 13. Firas Kittaneh, How to Overcome 6 Obstacles Facing Every Online Marketer, Entrepreneur (Aug. 20, 2015), 14. Jack Marshall, Twitter Opens Up Its Mobile Ad Network, Introduces Video, Wall Street Journal (Aug. 20, 2015), 15. Jody Simon, Snapchat Offers Enticing Native Advertising Model, VideoInk (Aug. 20, 2015), 16. Doug G. Ware, LeBron James Tweets Worth About $140K, Digital Advertisers Say, UPI (Aug. 20, 2015),

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