Digital Advertising Alliance Announces Mobile Privacy Enforcement to Begin September 1 (2015)

Press Release Published on Digital Advertising Alliance – Released on May 7, 2015 NEW YORK, NY – May 7, 2015 – The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app…

Deploying Gamification to Sweepstakes and Promotions to Engage Consumers and Enhance Brand Loyalty

Complimentary presentation from ACI’s 3rd Annual Summit on Digital Advertising Compliance: Sweepstakes, Promotions & Social Media. Highlights from this presentation: – Raising awareness – New ways to engage customers – Data Capture – Sweepstakes vs. illegal gambling – Advertising – Using virtual currencies in sweepstakes – Integrating gamification and much more…