Claims Substantiation Case Studies: Lessons Learned from Past Ads for Cosmetics and Personal Care Products

March 29, 2023 9:30am

Marietta Jo
General Counsel

Aliza R. Karetnick
Ballard Spahr LLP (Philadelphia, PA)

Jennifer Santos
National Advertising Division (NAD)

Craig Weiss
Consumer Product Testing (Fairfield NJ)

  • Examining problematic claims and areas of NAD and FTC focus
  • Looking at past claims from products using “natural, organic and clean” labels
  • Getting beauty advertising right and minimizing the potential for legal action
  • Highlighting the importance of testing requirements and studies to substantiate product claims