Claims Substantiation Case Studies: Lessons Learned from Past Ads for Cosmetics and Personal Care Products
Marietta Jo
General Counsel
SuperGoop
Aliza R. Karetnick
Partner
Ballard Spahr LLP (Philadelphia, PA)
Jennifer Santos
Attorney
National Advertising Division (NAD)
Craig Weiss
President
Consumer Product Testing (Fairfield NJ)
- Examining problematic claims and areas of NAD and FTC focus
- Looking at past claims from products using “natural, organic and clean” labels
- Getting beauty advertising right and minimizing the potential for legal action
- Highlighting the importance of testing requirements and studies to substantiate product claims