Influencing Beauty: What Cosmetics Companies Need To Know about Social Media and Influences in 2022
Aliza R. Karetnick
Partner
Ballard Spahr LLP (Philadelphia, PA)
Candace Sady
Chief Marketing Counsel – North America
Colgate-Palmolive Company (New York, NY)
Joan McGillycuddy
Head of Legal
The Avon Company (New York NY)
- Examining recent FTC orders involving the use of influencers and endorsers
- Assessing legal challenges and controversies associated with managing contracted influencer and non-contract influencers
- Examining the role, reach, and risk of influencers in the promotion of beauty and personal care products
- Outlining the “dos and don’ts” of what an influencer can say about your product without making disease claims
- Devising effective and detailed legal contracts with the influencer to limit liability
- Adhering to FTC guidelines on influence social media marketing and on endorsements/testimonials