CROSS DEVICE TARGETING: PRIVACY ON MOBILE PLATFORMS AND PRIVACY DISCLOSURES FOR MOBILE APPS, BEHAVIORAL ADVERTISING AND MARKETING INITIATIVES

January 30, 2017 4:45pm

Susan Duarte
In-House Litigation, Marketing and Financial Services Counsel
Sprint

D. Reed Freeman Jr.
Partner
Wilmer Cutler Pickering Hale and Dorr LLP

  • Privacy notices on mobile devices
  • Collecting and using information from mobile apps
  • Laws, regulatory guidance, industry self-regulation
  • Drafting a privacy notice for mobile devices
  • Solutions proposed by consumer advocates, including their proposal for series of icons for privacy notices
  • Tools to promote compliance
  • Different requirements and ability to display disclosures among app stores/platforms
  • Reconciling differing global requirements when releasing an app in multiple markets
  • Cookies, “Do-Not-Track”, and Other Behavioral Targeting Nuances
  • Opt out policies
  • The impact on technology and innovation
  • The latest developments in “Do-Not-Track” and other regulatory enforcement trends
  • Litigation update on cookies/tracking
  • Managing consumer perception on tracking and data collection
  • Tracking and sharin
  • g online consumer behavior by social media companies
  • The regulator perspective
  • Unfair and deceptive practices using online behavioral advertising