Coordinating Legal and Marketing Efforts: How to Work Together to a Develop a Risk-Based Marketing Message

July 30, 2014 10:15am

What is it about?

  • How to develop an early cross-communication strategy
    between R&D, marketing, legal, and compliance
  • Standardizing a process of claim substantiation to develop a
    step-by-step protocol for developing your marketing messages
  • Establishing a committee that brings together a crossfunctional
    team of relevant functions
  • Understanding FTC’s expectations of your company’s
    product claims
  • Using “qualifying language” to meet claim substantiation
    requirements