Coordinating Legal and Marketing Efforts: How to Work Together to a Develop a Risk-Based Marketing Message

July 30, 2014 10:15am

Stefanie Fogel
Partner
DLA Piper (Boston, MA)

Todd Harrison
Partner
Venable LLP (Washington, DC)

Edward Shin
Senior Corporate Counsel
Welch Foods (Concord, MA)

  • How to develop an early cross-communication strategy between R&D, marketing, legal, and compliance
  • Standardizing a process of claim substantiation to develop a step-by-step protocol for developing your marketing messages
  • Establishing a committee that brings together a crossfunctional team of relevant functions
  • Understanding FTC’s expectations of your company’s product claims
  • Using “qualifying language” to meet claim substantiation requirements