How to Mitigate Liability When Using Social Media for Food Advertising, Sweepstakes, Promotions

July 29, 2014 3:45pm

What is it about?

  • Drafting a comprehensive and actionable social media policy
    for bloggers, employees and affiliates
  • How to ensure claims on the internet are accurately
    portraying your product information
  • Complying with disclosure requirements in order to not
    mislead or deceive
  • FTC’s revised guides on testimonials and endorsements:
    Educating your employees on what they can and cannot post
  • How to make a disclosure of endorsement on Facebook,
    Twitter and other popular social media forums
  • Complying with CAN-SPAM requirements

Session Materials