How to Mitigate Liability When Using Social Media for Food Advertising, Sweepstakes, Promotions

July 29, 2014 3:45pm

Allison Fitzpatrick
Davis & Gilbert LLP (New York, NY)

Adam Ekonomon
Senior Director and Assistant General Counsel, Marketing and Regulatory
The J.M. Smucker Company (Orrville, OH)

  • Drafting a comprehensive and actionable social media policy for bloggers, employees and affiliates
  • How to ensure claims on the internet are accurately portraying your product information
  • Complying with disclosure requirements in order to not mislead or deceive
  • FTC’s revised guides on testimonials and endorsements: Educating your employees on what they can and cannot post
  • How to make a disclosure of endorsement on Facebook, Twitter and other popular social media forums
  • Complying with CAN-SPAM requirements