Preventing Costly Missteps When Marketing to Children – Valuable Guidance from the Children’s Food & Beverage Advertising Initiative
- Update on the Children’s Food and Beverage Advertising Initiative
- Understanding CFBAI’s school marketing guidelines
- Discussing the impact of the White House and First Lady Michelle Obama’s endorsement of the CFBAI in conjunction with the fight against childhood obesity
- Should the CFBAI’s rules be expanded to cover a wider range of ages (12+) and marketing platforms?