Preventing Costly Missteps When Marketing to Children – Valuable Guidance from the Children’s Food & Beverage Advertising Initiative

July 29, 2014 2:00pm

Elaine D. Kolish
Vice President & Director
Children’s Food & Beverage Advertising Initiative (Arlington, VA)

Brent Robbins
Assistant General Counsel
General Mills (Minneapolis, MN)

  • Update on the Children’s Food and Beverage Advertising Initiative
  • Understanding CFBAI’s school marketing guidelines
  • Discussing the impact of the White House and First
  • Lady Michelle Obama’s endorsement of the CFBAI in conjunction with the fight against childhood obesity
  • Should the CFBAI’s rules be expanded to cover a wider range of ages (12+) and marketing platforms?