Preventing Costly Missteps When Marketing to Children – Valuable Guidance from the Children’s Food & Beverage Advertising Initiative

July 29, 2014 2:00pm

What is it about?

  • Update on the Children’s Food and Beverage Advertising
    Initiative
  • Understanding CFBAI’s school marketing guidelines
  • Discussing the impact of the White House and First
  • Lady Michelle Obama’s endorsement of the CFBAI in
    conjunction with the fight against childhood obesity

  • Should the CFBAI’s rules be expanded to cover a wider
    range of ages (12+) and marketing platforms?