Update on California’s “Food Court” – A Practical Review of the High Profile Consumer Fraud Class Actions Cases in the Northern District of California: Areas of Focus by Plaintiffs’ Bar

July 30, 2014 11:30am

J. Noah Hagey
BraunHagey & Borden LLP (San Francisco, CA)

Trenton H. Norris
Partner & Head, Consumer Protection Practice
Arnold & Porter LLP (San Francisco, CA)

In the Northern District of California, there were over 85 false advertising class action complaints filed between April 2012 and April 2013, of which 80% involved claims against food or beverage companies. Expert California attorneys will take you through some of the most important cases, and highlight the practical learnings you should take back to the office.

  • Relevant California Statutes –
    • Unfair Competition Law (“UCL §17200)
    • Consumers Legal Remedies Act, Ca. Civ. Code § 1750
  • Ivie v. Kraft Foods Global, Inc. – misleading claims
    • “no artificial sweeteners or flavors,” “reduced fat,”
    • “contains evaporated cane juice,” “100% natural”
  • Gustavson v. Wrigley Sales Co. – “sugar free” claims
  • Bruton v. Gerber Products Co. – sugar and class certification issues
  • Gitson v. Clover Stornetta Farms – “natural” on yogurt labels
  • Wilson v. Frito-Lay NA. – “natural source of antioxidants” claims
  • Banafsheha v. H. J. Heinz Company (C.D.Cal.) – GMO corn In ‘all natural’ vinegar