USDA Proposal on Food Marketing in Schools – How to Adapt Your Marketing Messages

July 29, 2014 3:15pm

What is it about?

  • Dissecting the USDA’s proposed new rules limiting marketing for unhealthy foods in schools
    • advertising and marketing for foods that meet the nutrition guidelines
    • sold in schools through vending, a la carte, school stores, etc.
  • How will these new rules impact of companies that market
    heavily in schools?
  • Can companies “already doing the right thing” use PR to
    benefit from these new rules, or should they pass

Session Materials