What will FDA’s Proposed Ban on Trans-Fat and Partially Hydrogenated Oils do to your Business – Implications of a non-Generally Recognized as Safe Determination?

July 29, 2014 10:00am

Mark Mansour
Partner
Jones Day

Laura J. Protzmann
Senior Counsel — Marketing
Unilever US (Englewood Cliffs, NJ)

  • Understanding FDA’s “tentative determination” that trans fats should not keep the Generally Recognized as Safe (GRAS) classification
  • Debating whether PHOs are dangerous to the public at current consumption levels?
  • Highlighting marketing and advertising implications specific to the baking industry
  • In what way could this determination open food and beverage companies to litigation for past use of this “unsafe” product?