Elaine D. Kolish

Vice President & Director
Children’s Food & Beverage Advertising Initiative (Arlington, VA)

ELAINE KOLISH is the Vice President/Director, Children's Food and Beverage Advertising Initiative (CFBAI) at the Council of Better Business Bureaus (BBB). Ms. Kolish joined BBB in 2006 to head up CFBAI, a voluntary, advertising self-regulation program that sets standards for food advertising to children. Before that, Ms. Kolish was a partner at a national law firm, where she counseled companies on advertising law and other FTC compliance issues. From 1980 until 2005, Ms. Kolish worked on advertising cases, rulemakings and policy initiatives at the FTC. From 1995 until 2005, she served in the Senior Executive Service and headed the FTC’s Enforcement Division. She led national advertising cases, rulemakings, regulatory review efforts, and other key policy initiatives. She frequently speaks to the media and at conferences about advertising, childhood obesity issues and self-regulation.