Agenda At-A-Glance

Day One, Tuesday, May 10, 2016

8:00 Registration and Continental Breakfast 9:15 Co-Chairs Welcoming Remarks 9:30 Choose Your Words Wisely: How “Natural” and Other Language Could Make You or COST You Millions 10:45 Morning Refreshment Break 11:15 Vermont‘s Mandatory GMO Labeling v. SAFL/The DARK Act: An Analysis of Pending States’ Legislation, Possible Federal Preemption and How it Changes How You Conduct Business 12:15 Networking Lunch 1:30 Content Claims: The Last Frontier of Government Inquiry and Enforcement 2:30 Networking Refreshment Break 3:00 Is There Room for Science in Social Media or is it Too Many Characters? 4:00 The Devil is in the Details: Ensuring Consumer Surveys Can Actually Substantiate Claims 5:00 Conference Adjourns to Day Two

Day Two, Wednesday, May 11, 2016

9:00 Registration and Continental Breakfast 9:45 Co-Chairs Welcoming Remarks 10:00 Surveys and Their Role in Proving Consumers’ Perceptions of Ads 11:00 Morning Refreshment Break 11:15 Advertising to Children and Parents: Remaining in Compliance with FTC Guidance and COPPA 12:15 Networking Lunch 1:30 The First Amendment and Marketing — What Amarin, Bayer and POM Wonderful Will Really Mean for the Promotion of Food and Beverage Products 2:45 Afternoon Refreshment Break 3:00 Public Trust or Lack Thereof: An Industry Conversation About Increasing Consumer Trust for the Betterment of the Food and Beverage Industry 4:00 Main Conference Adjourns

Thursday, May 12, 2016

8:30 Registration and Continental Breakfast 9:00 – 12:00 Master Class on Upgrading your Advertising Compliance Program: What Risk Management Lessons Can be Gleaned from those in the Class Action Trenches 12:00 Registration and Luncheon for attendees of both workshops 1:00 – 4:00 Social Media Working Group: A Practical and Interactive Forum on What to do and NOT to do in the Digital World to Maximize Branding and Minimize Risk