Agenda At-A-Glance
Agenda At-A-Glance
MAIN CONFERENCE
Day One, Tuesday, May 10, 2016
8:00
Registration and Continental Breakfast
9:15
Co-Chairs Welcoming Remarks
9:30
Choose Your Words Wisely: How “Natural” and Other Language Could Make You or COST You Millions
10:45
Morning Refreshment Break
11:15
Vermont‘s Mandatory GMO Labeling v. SAFL/The DARK Act: An Analysis of
Pending States’ Legislation, Possible Federal Preemption and How it Changes How You Conduct Business
12:15
Networking Lunch
1:30
Content Claims: The Last Frontier of Government Inquiry and Enforcement
2:30
Networking Refreshment Break
3:00
Is There Room for Science in Social Media or is it Too Many Characters?
4:00
The Devil is in the Details: Ensuring Consumer Surveys Can Actually Substantiate Claims
5:00
Conference Adjourns to Day Two
MAIN CONFERENCE
Day Two, Wednesday, May 11, 2016
9:00
Registration and Continental Breakfast
9:45
Co-Chairs Welcoming Remarks
10:00
Surveys and Their Role in Proving Consumers’ Perceptions of Ads
11:00
Morning Refreshment Break
11:15
Advertising to Children and Parents: Remaining in Compliance with FTC
Guidance and COPPA
12:15
Networking Lunch
1:30
The First Amendment and Marketing — What Amarin, Bayer and POM
Wonderful Will Really Mean for the Promotion of Food and Beverage Products
2:45
Afternoon Refreshment Break
3:00
Public Trust or Lack Thereof: An Industry Conversation About Increasing Consumer Trust for the Betterment of the Food and Beverage Industry
4:00
Main Conference Adjourns
POST-CONFERENCE WORKSHOP
Thursday, May 12, 2016
8:30
Registration and Continental Breakfast
9:00 – 12:00
Master Class on Upgrading your Advertising Compliance Program: What Risk Management Lessons Can be Gleaned from those in the Class Action Trenches
12:00
Registration and Luncheon for attendees of both workshops
1:00 – 4:00
Social Media Working Group: A Practical and Interactive Forum on What to do and NOT to do in the Digital World to Maximize Branding and Minimize Risk