Randy Liebowitz

Global Food Regulatory Counsel
PepsiCo Inc.

RANDY LIEBOWITZ is the Legal Director of PepsiCo Inc. He has practiced in the fields of advertising law, alcohol beverage regulatory law and corporate transactional law for almost fifteen years. Mr. Liebowitz started his career in the U.S. Department of the Treasury at the Bureau of Alcohol, Tobacco & Firearms, where he worked for six years. His work there included international trade agreements, drafting and editing federal regulations, responding the Congressional inquiries, excise taxes, and advertising, labeling and formulation enforcement. Mr. Liebowitz also served in a detail as the Acting Senior Advisor to the General Counsel of the U.S. Department of the Treasury where he reviewed all Treasury bureau regulations prior to signature by the Secretary of the Treasury. Randy then transitioned to the private sector, working first for alcohol beverage companies, including Heineken and Diageo, and is presently employed by PepsiCo, Inc. Mr. Liebowitz is in the Marketing Legal Division of the North American Beverage Division of PepsiCo. He reviews all advertising campaigns including social media, and is the attorney supporting multiple brand teams as well as the Digital Marketing Division. His practice also includes, sponsorship agreements, food labeling, privacy, procurement, and talent and music negotiations. Randy lives in Ridgefield, CT with his wife and two young children.