Claims Substantiation Master Class

May 25, 2017 1:00pm – 4:00pm

Jonathan W. Emord
Emord & Associates, P.C.

Jessica P. O’Connell
Special Counsel
Covington & Burling LLP

Jessica Campbell
Senior Counsel
Tyson Foods, Inc.

  • Understanding the importance of developing a global claims substantiation compliance program
  • Review of claim substantiation standards
  • The art of designing the right study to back your claim
  • Identifying implied claims and identifying hidden dangers
  • Review of promotional activities across various media outlets and social media platforms which have raised red flags with government enforcers and consumer watch-dog groups