Evolution of Food Advertising and Marketing: From Print Ads to Social Media to the Metaverse

April 19, 2023 10:30am

Amy Mudge
Baker & Hostetler LLP

Mary Spurney
Sr. Associate General Counsel
Sargento Foods Inc.

Andrew Lustigman
Olshan, Frome, Wolosky LLP

  • Examining claims substantiation challenges for the food industry from green claims, to eco-friendly, to natural
  • Analyzing the shift in food industry advertising from commercial ads and print ads to social media, including platforms such as TikTok, Instagram, and Snapchat
  • Addressing the challenges of complying with various platforms’ rules in addition to complying with legal requirements
  • Assessing the role of food influencers and social media in brand marketing
  • Exploring the role of “cancel culture” and bad PR
  • Understanding the responsibility of the manufacturer for claims made in customer reviews
  • When and how to disclose whether reviewers are compensated?
  • Evaluating the role of subscription programs and differences in subscription marketing in state laws
  • Assessing recent FTC enforcement actions
  • Navigating the advantages and complexities to food advertising in the Metaverse