Evolution of Food Advertising and Marketing: From Print Ads to Social Media to the Metaverse
Amy Mudge
Partner
Baker & Hostetler LLP
Mary Spurney
Sr. Associate General Counsel
Sargento Foods Inc.
Andrew Lustigman
Partner
Olshan, Frome, Wolosky LLP
- Examining claims substantiation challenges for the food industry from green claims, to eco-friendly, to natural
- Analyzing the shift in food industry advertising from commercial ads and print ads to social media, including platforms such as TikTok, Instagram, and Snapchat
- Addressing the challenges of complying with various platforms’ rules in addition to complying with legal requirements
- Assessing the role of food influencers and social media in brand marketing
- Exploring the role of “cancel culture” and bad PR
- Understanding the responsibility of the manufacturer for claims made in customer reviews
- When and how to disclose whether reviewers are compensated?
- Evaluating the role of subscription programs and differences in subscription marketing in state laws
- Assessing recent FTC enforcement actions
- Navigating the advantages and complexities to food advertising in the Metaverse