Rethinking the Role of Loyalty Programs: Considerations for Food Manufacturers

July 14, 2022 11:30am

Andrew B. Lustigman
Olshan Frome Wolosky LLP (New York, NY)

Jessica Haefele
Senior Legal Counsel
Lindt, Ghirardelli, and Russell Stover Chocolates (Kansas City, MO)

  • Examining traditional loyalty programs: what has been successful for food companies and what has not
    • Understanding how sweepstakes and contests have been used in conjunction with loyalty programs
  • Exploring how the COVID-19 pandemic has changed the way food companies think about loyalty programs and why many companies are choosing to restructure them
  • Identifying goals and new models for successful loyalty programs
  • What do food companies need to know about staying compliant with the California Consumer Privacy Act (CCPA) and other privacy laws when dealing with loyalty programs
    • Determining whether a consumer has rights under the CCPA