Track 1 CASE STUDIES – SALES & MARKETING PRACTICES REVISITED: How Companies Are Re-Positioning Their Programs and Training to Mitigate the Risks of FCPA Missteps

November 30, 2017 11:45am

Lynn Haaland
SVP, Deputy General Counsel Global Compliance & Ethics Officer
PepsiCo

Shannon Klinger
Chief Ethics & Compliance Officer
Novartis International AG (Switzerland)

Tiffany R. Moseley
Partner
Loeb & Loeb LLP

Mona Patel
Partner
Covington & Burling LLP

  • How to position your ethics and compliance program to strengthen sales and marketing practices
  • Reducing the risks of using third party vendors to handle your marketing activities
  • Managing heightened risks in the context of sales and procurement
  • Updating guidelines for the use and compensation of consultants
  • Speaker programs, KOLs and thought leaders, and their use in marketing and promotions
  • Lessons learned from key FCPA settlements
  • Training your sales and marketing teams to detect and report red flags