Assessing Clean, Green and Natural Beauty: A Deep Dive into Definitions, Limitations, and Potential Liabilities for the Beauty Industry
What is it about?
- Addressing the challenges with the lack of definition of the word “natural” by the FDA
- What are the implications and risks associated with labeling cosmetics and personal care products as “natural”
- Assessing the challenges with labeling products as “preservative free” and natural preservatives
- Making other “trendy” claims such as vegan, gluten free, peanut free, and others
- Analyzing the current litigation landscape where plaintiffs have challenged the use of the word “natural”?
- Assessing the problems with a water based product of “preservative-free” “ or all natural which would include natural preservatives” and may well lead to mold, bacteria, and microcontaminants
- What is the current standard for USDA requirement for “organic” and how does this apply to cosmetics?
- Lessons learned from FDA requirements for natural versus synthetic flavors and how the cosmetics industry adapt to these standards
Clean Beauty and Sustainability
- Examining NAD pronouncements on advertising of “clean beauty” products and their implications
- Addressing the impact of companies producing products which are “green” for the purposes of sustainability and being environmentally friendly
- Establishing evidentiary support for products that are “green”
- Assessing the current class action litigation landscape when consumers challenge the viability of “clean beauty” products