Brand Protection in the Digital Age: Preventing Counterfeiting, Ensuring Trademark Enforceability, and Strengthening Other IP Protections in the Cosmetics and Personal Care Space

March 29, 2019 8:15am

What is it about?

Counterfeiting

 

  • Implementing prevention management plans for counterfeit products entering the market
  • Dealing with public relations challenges when news of counterfeit products goes viral via social media posts

 

Trademarks

 

  • Assessing the trademark lawsuits impacting cosmetics and personal care items
  • Establishing practical strategies and best practices for building your trademark portfolio
  • Understanding the importance of trade dress protection for cosmetic packaging

 

Patents

  • Developing novel and creative patent strategies for the latest trends in the cosmetics and personal space including natural, organic, vegan, and more
  • Addressing the global demand for cosmetic and personal care products as the number of patents has increased every year
  • Examining how smaller indie companies can protect their brand and innovation as the demand for cosmetics has reached the global market