Digital Innovation Panel: Blockchain, Crypto, Metaverse Digital Innovation: Exploring the Role of IP in Blockchain, Crypto, and the Metaverse

May 24, 2022 1:15pm

Cindy Huang
Senior Corporate Counsel, Intellectual Property

Hannah Taylor
Partner and Co-chair, Blockchain Technology Groups
Frankfurt Kurnit Klein + Selz

The metaverse, a universal virtual world, is a huge development for the brand-consumer relationship. It gives brands the ability to offer immersive digital experiences to consumers in a new way with no physical product exchanging hands. However, this brave new virtual world may present a new universe of IP challenges:

  • Understanding the framework of the metaverse and its legal implications:
    • What IP counsel needs to know about the metaverse
    • What exactly is the metaverse? Understanding its infrastructure.
    • What is the history of the metaverse?
    • How to best prepare your organization for the metaverse.
    • How companies (and their legal departments) are preparing for the metaverse
      • Licensing IP for the metaverse
      • IP interactions with user-generated content
  • How blockchain drives the metaverse:
    • Understanding how Blockchain allows you to own digital goods in a virtual world
    • A look at how Web 3.0 will be the foundation for the metaverse
  • How does cryptocurrency fit into the metaverse?
    • Explore the relationship between cryptocurrency and the metaverse
    • Examine hurdles facing IP practitioners when it comes to IP and cryptocurrency