The metaverse, a universal virtual world, is a huge development for the brand-consumer relationship. It gives brands the ability to offer immersive digital experiences to consumers in a new way with no physical product exchanging hands. However, this brave new virtual world may present a new universe of IP challenges:

• Understanding the framework of the metaverse and its legal implications:
  • What IP counsel needs to know about the metaverse
  • What exactly is the metaverse? Understanding its infrastructure.
  • What is the history of the metaverse?
  • How to best prepare your organization for the metaverse.
  • How companies (and their legal departments) are preparing for the metaverse
    • Licensing IP for the metaverse
    • IP interactions with user-generated content
• How blockchain drives the metaverse:
  • Understanding how Blockchain allows you to own digital goods in a virtual world
  • A look at how Web 3.0 will be the foundation for the metaverse
• How does cryptocurrency fit into the metaverse?
  • Explore the relationship between cryptocurrency and the metaverse
  • Examine hurdles facing IP practitioners when it comes to IP and cryptocurrency