Mastering the Art of “Tooting Your Own Horn”: Valuable Tools for Self-Marketing as a Woman in the Life Sciences Industry and Being Your Own Best Advocate

November 17, 2020 11:45am

Stacie L. Ropka PhD
Axinn, Veltrop & Harkrider LLP

Joy Liu
Deputy General Counsel
Vertex Pharmaceuticals

Kristen Buteau
Choate Hall & Stewart LLP

For many women, self-marketing and self-advocacy can be a challenge. This is because women often underplay the value of what they bring to the table for fear that they will seem boastful or “unbecoming.” In today’s fast-paced, dog-eat-dog world of business however, bragging can sometimes be a necessity to advancement, and an art that can be mastered. This esteemed group of industry leaders will:
  • Discuss tactics and approaches to use when self-marketing and self-promoting
  • Engage in a mock-interview to demonstrate tools for self-marketing during the interview process
  • Provide tactical tools for marketing yourself on social media, LinkedIn, etc
  • Outline specific approaches and examples of what to do and say when seeking a raise or a promotion