Workshop A — Bootcamp: Mastering the Art of Personal Branding, Self-Marketing and Being Your Own Best Advocate

Jul 24, 2024 9:00am – 12:30 PM

As a woman in today’s highly competitive life sciences market, building a strong personal brand is not always enough. Leveraging your brand’s unique value to stand out from the crowd, and developing effective strategies for self-marketing and self-promotion are essential steps to making you a viable candidate for upward mobility within this male-dominated industry.

Join us for an empowering workshop tailored to equip women in the life sciences industry with actionable strategies to elevate and leverage your personal brand and propel your career forward. Our workshop panelists will provide insights on:

  • Harnessing your unique superpower: Discover what sets you apart and learn to articulate your unique value proposition effectively
  • Positioning yourself in a way that differentiates you from your peers
  • Building client-centric branding that showcases your deep understanding of your clients’ needs and positions you as a trusted advisor
  • Becoming recognized as a thought leader in the life sciences arena, expanding your market presence, and seizing opportunities for growth within the industry
  • Overcoming challenges in self-marketing and self-advocacy by:
    • Discussing tactics with your mentors
    • Engaging in mock interviews
    • Developing tactic
    • al tools for marketing yourself effectively on social media/LinkedIn
    • Navigating common hurdles that arise when seeking raises or internal promotions