The EU Packaging and Packaging Waste Regulation (PPWR) is beginning to take effect, with key requirements rolling out on different timelines. For U.S. and global companies placing packaged products on the EU market, the challenge is no longer simply understanding the regulation, but putting it into practice through real-world decisions on packaging design, supplier requirements, documentation, data management, and internal ownership of compliance obligations.

This session will explore how companies can operationalize PPWR requirements, align cross-functional teams, and develop implementation strategies that support compliance while minimizing business disruption.

This interactive workshop will help you:

• Determine which products and packaging formats fall within scope
• Identify the responsibilities of manufacturers, importers, distributors and other relevant entities
• Map requirements and deadlines, so your team can distinguish immediate work from changes that need longer-term planning
• Collect packaging specifications, supplier evidence and other information needed to support compliance decisions
• Assess potential design changes involving recyclability, reuse, labeling and substances of concern
• Consider what packaging data and design work can support both EU and U.S. programs