Promotions, sweepstakes, and gamification are powerful tools for driving consumer engagement, but they come with a complex set of legal requirements. This panel will explore the key compliance challenges marketers face when launching these types of campaigns, including transparency, fairness, and adherence to regulatory standards.

Key points of discussion will include:

• Navigating FTC regulations, state laws, and international rules governing sweepstakes, prize promotions, and gamified marketing campaigns
• Best practices for avoiding deceptive advertising and ensuring transparency in promotions and contests
• Understanding the line between promotional sweepstakes and lottery/gambling
• Navigating data privacy and consumer protection laws within interactive and gamified marketing experiences
• Best practices for structuring compliant gamification elements that encourage consumer participation
• Exploring successful case studies of compliant promotions, sweepstakes, and gamified campaigns, and lessons from campaigns that faced legal challenges