Join us at ACI’s 2nd annual Advertising Claims Substantiation forum in New York City as our unparalleled faculty guides you through the latest legal and regulatory challenges facing advertising and marketing professionals.

New media, technologies, and modes of communication are throwing a monkey wrench into the tried and true methods of the past. Even the most seasoned of practitioners is having difficulty ensuring that claims are indeed truthful and not misleading in this brave new world.

CO-CHAIRS

Limor Robinson Mann
Chief Marketing Counsel, North America
Colgate-Palmolive (New York, NY)


Svetlana Walker
Chief Advertising Counsel and Director
The Clorox Company (Oakland, CA)


We’re here to help you navigate this challenging new advertising landscape.

INTERACTIVE WORKSHOPS

For those of you who are new to the practice of advertising law – or those who need a refresher, we are offering our:

Advertising Claims 101 Workshop – The Building Blocks of a Successfully Substantiated Campaign
 

And, as a bonus for those of you who work with FDA-regulated consumer products, we are pleased to offer our inaugural Master Class on:

Substantiating Claims on FDA Regulated Consumer Products – Proper Steps for Ensuring Claims on Food Products, Dietary Supplements, and Cosmetics

Government and Consumer Protection Group Insights from:

Federal Trade Commission
The Children’s Advertising Review Unit
The National Advertising Division of the Council of Better Business Bureaus
Industry Insights from:

AVON
The Clorox Company
Colgatge-Palmolive
Council for Responsible Nutrition
Dell
JM Smuckers
Hilton
Proctor and Gamble
RB Health
SC Johnson
Sprint
Viacom

Who Will You Meet?

In-house counsel and business executives responsible for:
  • Marketing and Advertising
  • Social Media
  • Digital Marketing/Communications
  • Corporate Communications
  • Entertainment/Media
  • Emerging Technologies
  • Brand Management and Development
  • Crisis Communications
  • Public Relations
  • Intellectual Property
  • Privacy
Outside counsel with practices in:
  • Advertising and Marketing
  • Retail Law
  • Entertainment/Sports/Media
  • Privacy
  • Intellectual Property
  • Technology and Digital Media

1000+ COMPANIES HAVE ATTENDED OUR PAST ADVERTISING EVENTS FROM THESE INDUSTRIES:

…AND HELD THESE POSITIONS:


Clearly, you cannot afford to miss this event.

Register now by calling 888-224-2480, emailing us or registering online.

Event Contacts

For sponsorship opportunities please contact:
Ken Glass
Tel: 212-352-3220 ext. 7409
[email protected]


For media partnership opportunities please contact:
Melissa Cabillan
Tel: 1-877-927-0718 ext. 7224
[email protected]


For questions about this year’s program/content, or information on how you can speak next year please contact:
Marc Gerstein
Tel: 212.352.3220 ext. 5530
[email protected]

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