Find solutions to the challenges of substantiating claims in this new era of advertising

While the modalities of advertising may change, advertising’s core tenant of claims substantiation remains an unwavering constant. As such, legal and regulatory professionals in marketing and advertising set their calendars for this industry-leading event and recognize it as the premier source of information and practical guidance in this area of practice!

2024 Distinguished Co-Chairs
Speaker Name

Andra Dallas

Senior Counsel, Advertising & Marketing

Speaker Name

Amy Ralph Mudge

Partner and Chair, Advertising, Marketing & Digital Media Practice Group
Baker & Hostetler LLP

Spotlight Interview with Nad

Katherine Armstrong

Deputy Director
National Advertising Division (NAD), BBB National Programs

Interviewed By:

Nancy Felsten

Davis Wright Tremaine LLP

  • Keeping Your Green Claims Clean: Mastering Substantiation of Environmental/ESG Claims at a Time of Heightened Scrutiny and Evolving Agency Guidance
  • Health Claims Under Fire: Avoiding Deceptive Health-Related Claims in the Face of New Guidelines from FTC and FDA
  • Artificial Intelligence in the World of Advertising: Preparing for the Next Frontier of Ad Claims Scrutiny and Enforcement
  • Endorsements, Testimonials and Consumer Reviews: Navigating FTC’s Updated Guidance and Preparing for New Regulations Coming Down the Pike
  • Tactical Tools for Sensory Claim Substantiation: Understanding the Difference Between Sense Perception Claims, Run-of-the-Mill Performance Claims and Puffery
  • Shining a Light on “Dark Patterns”: What All Companies Must Know About this Rising Area of FTC Advertising Enforcement
Pre & Post-Conference Workshops

Add more value to your conference experience by signing up for these hands-on and practical workshops.

Workshops are offered In-Person only

Livestream Also Available

Join a real-time interactive broadcast of the in-person conference virtually from your location.

Learn More

In-house counsel and business executives responsible for:

  • Advertising and Promotion
  • Social Media
  • Digital Marketing/Communications
  • Corporate Communications
  • Interactive Marketing
  • Entertainment/Media
  • Emerging Technologies
  • Brand Management and Development
  • Crisis Communications
  • Public Relations
  • Intellectual Property
  • Privacy

Outside counsel with practices in:

  • Advertising
  • Marketing
  • Retail Law
  • Entertainment/Sports/Media
  • Privacy
  • Intellectual Property
  • Technology and Digital Media
  • 2U
  • 3M
  • Alexion Pharmaceuticals Inc
  • Allergan
  • Almirall LLC
  • Amerifit Pharma Inc
  • Applied Marketing Science Inc
  • Bayer
  • Beiersdorf Inc
  • Better Mortgage Corporation
  • Boots Retail USA
  • Capital One
  • Chanel
  • Chattem Inc
  • ClickBank
  • Constellation Brands Inc
  • Coty Inc
  • DBV Technologies
  • DSM
  • Emd Serono
  • EuroPharma Inc
  • Facebook Inc
  • FoodScience Corporation
  • Framework Solutions Inc
  • General Mills
  •, LLC
  • Gojo Industries Inc
  • Goldberg Kohn
  • Gorilla Glue Company
  • Gowling WLG Canada
  • Health Insurance Innovations
  • Henkel
  • i-Health Inc – DSM
  • JT International SA
  • Kao USA Inc
  • LifeVantage Corp
  • Loeb Enterprises LLC
  • McCarter & English LLP
  • MegaFood
  • MMR Strategy Group
  • Monat Global Corp
  • Morgan Lewis & Bockius LLP
  • Mylan Pharmaceuticals
  • Natures Way Brands
  • Nestle Health Science
  • Newell Brands Inc
  • Nutrawise Health & Beauty Corp
  • Oak Lawn Marketing International Inc
  • Oakland Law Group PLLC
  • OFD Foods Inc
  • Pacira BioSciences Inc
  • Perrigo Co Plc
  • Pharmavite Corporation
  • Philip Morris International
  • Piping Rock Health Products
  • Pizza Hut LLC
  • Plexus Worldwide
  • Price Chopper Supermarkets
  • Purdy Smith
  • Reden & Reden APC
  • Restaurant Brands International
  • SC Johnson Commercial Markets Inc
  • Scynexis Inc
  • Selective Insurance Group Inc
  • Shook Hardy & Bacon LLP
  • Steptoe & Johnson LLP
  • Subaru of America Inc
  • T Mobile
  • Target Corp
  • Telemundo Network Group
  • The Proactiv Company LLC
  • TherapeuticsMD
  • Truegenics
  • Turning Point Brands Inc
  • Veeva Systems
  • VeriSign
  • Viacom
  • Zynerba Pharmaceuticals Inc.

Accreditation will be sought in those jurisdictions requested by the registrants which have continuing education requirements. This course is identified as nontransitional for the purposes of CLE accreditation. Learn More

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