Master the Complexities of Substantiating Your Advertising Claims in Today’s Fast-Paced, Digital-First Marketplace
Conference Co-Chairs
Allison MacDonald
Senior Corporate Counsel, Marketing
Amazon
La Toya Sutton
Director of Legal, Marketing and Communications
The Clorox Company
Amy Ralph Mudge
Partner and Chair, Advertising, Marketing & Digital Media Practice Group
Baker & Hostetler LLP
Featured Speakers
Penelope Barnett
VP, Chief Marketing Counsel NA
Colgate-Palmolive
Robert Jones
Global Counsel
SC Johnson Lifestyle Brands
Andra Dallas
Senior Counsel, Head of Legal Marketing
PayPal
Margaret Esquenet
VP & Senior Counsel—Brand, Marketing, and Consumer Experience
Marriott International
Kawana King
Senior Counsel
Google
Urmi Patel
Senior Principal Legal Counsel
Whole Foods Market
Featuring Key Topics
Navigating the FTC’s Final Rules on Testimonials and Consumer Reviews
Using GenAI, Virtual Influencers, and Other AI-Enabled Tools in Your Ad Campaigns
Traversing the FTC’s Latest Rules on Junk Fees and Subscription Offerings
Bridging the Gap Between Legal and Marketing Teams When Launching a New Product
Backing Your Health & Wellness Claims with Competent and Reliable Scientific Evidence
Claims Substantiation Lessons Learned from Recent Class Action Trends
PRE-CONFERENCE WORKSHOPS
Add more value to your conference experience by signing up for these hands-on and practical workshops and consider sending your team!
WORKSHOP A
Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign
February 5, 2025
1:30 – 5:00 pm
WORKSHOP B
A Comprehensive Guide to Competitor Advertising Challenges: Exploring Your Options, Developing Strategies, and Navigating the Courts, FTC, and NAD Proceedings
February 7, 2025
2:00 – 5:00 pm
About the Conference
Mark your calendar for the premier event for legal and regulatory professionals in the marketing and advertising industry.
With evolving consumer expectations, increased regulatory scrutiny, and the growing influence of social media and digital advertising, substantiating advertising claims has become more complex than ever. Attend ACI’s 8th Annual Advertising Claims Substantiation Conference and learn how to substantiate your claims effectively to avoid legal pitfalls, protect your brand’s reputation, and build consumer trust.
Our esteemed faculty of advertising industry stakeholders, including in-house counsel, law firm attorneys and representatives from advertising self-regulatory groups will help you stay ahead of evolving regulations and ensure your marketing strategies are both persuasive and compliant.
2025 Conference Features
Critical Updates and Preparing for What’s Ahead
Stay ahead of evolving regulations and ensure your marketing strategies are both persuasive and compliant.
Interactive Session with the FTC and the NAD
Join Q&A with the FTC and NAD and gain critical insights into the latest priorities, initiatives and investigations.
AI and the Future of Advertising
Explore how AI is transforming advertising while addressing challenges like claims accuracy, regulatory compliance, and ethical considerations.
Unmatched Networking Opportunities
Seize the opportunity to expand your professional network and benchmark with like-minded individuals and industry trailblazers.
WHO ATTENDS THIS EVENT
In-house counsel and business executives responsible for:
- Advertising and Promotion
- Social Media
- Digital Marketing/Communications
- Corporate Communications
- Interactive Marketing
- Entertainment/Media
- Emerging Technologies
- Brand Management and Development
- Crisis Communications
- Public Relations
- Intellectual Property
- Privacy
Outside counsel with practices in:
- Advertising
- Marketing
- Retail Law
- Entertainment/Sports/Media
- Privacy
- Intellectual Property
- Technology and Digital Media
PAST PARTICIPATING COMPANIES
- Bayer
- Capital One
- Chanel
- Facebook Inc
- GoDaddy.com, LLC
- Gorilla Glue Company
- Henkel
- MegaFood
- Nestle Health Science
- Philip Morris International
- Pizza Hut LLC
- Restaurant Brands International
- Subaru of America Inc
- T Mobile
- Target Corp
- Telemundo Network Group
- Veeva Systems
- Viacom
CLE ACCREDITATION
Accreditation will be sought in those jurisdictions requested by the registrants which have continuing education requirements. This course is identified as nontransitional for the purposes of CLE accreditation. Learn More
Livestream Also Available
Join a real-time interactive broadcast of the in-person conference virtually from your location.
Learn MoreTestimonials
The quality of the speakers was really terrific.
The event was filled with extremely knowledgeable speakers who presented valuable information
The actual content presented at the conference was relevant, helpful and insightful to those in advertising law.
Hearing actual examples of substantiation challenges from other companies and from those who have worked for NAD etc. I’m new to this field of work and so all of this second hand experience is extremely beneficial to helping me know what to look out for, and where to look to stay up to date.