New media, technologies, and modes of communication are greatly impacting advertising’s core tenant of claim substantiation.
Join us as our faculty of advertising industry leaders help you navigate this brave new world.

ACI invites you to join us for our third annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation.

The world of advertising has changed dramatically- and as such claim substantiation is becoming increasingly complicated.

Join our mailing list now to receive updates on this year’s upcoming event.

Attend this conference and let our stellar faculty provide you with the skills to:

  1. Understand the liabilities associated with unsubstantiated claims made from influencers and native advertisers
  2. Incorporate the proper substantiation in social media claims as its role in the advertising space continues to grow
  3. Analyze the differing standards in advertising claim substantiation on a multinational level
  4. Differentiate between the responsibilities of a manufacturer and a retailer in regards to advertising claims
  5. Learn the proper methods for substantiating claims aimed towards children
  6. Evaluate the recent actions and current priorities of the FTC and the NAD
  7. Present the proper evidence to support pricing claims
  8. Secure the necessary proof to present environmental advertising claims
  9. Determine the requirements for and proper usage of “Made in the USA” claims
  10. Assess the potential risks associated when making claims on upcoming products


“Excellent content. Extremely relevant for current work.”

Donald Becker, Assistant General Counsel, Turning Point Brands, Inc.



In-house counsel and business executives responsible for:

  • Marketing and Advertising
  • Social Media
  • Digital Marketing/Communications
  • Corporate Communications
  • Entertainment/Media
  • Emerging Technologies
  • Brand Management and Development
  • Crisis Communications
  • Public Relations
  • Intellectual Property
  • Privacy

Outside counsel with practices in:

  • Advertising and Marketing
  • Retail Law
  • Entertainment/Sports/Media
  • Privacy
  • Intellectual Property
  • Technology and Digital Media

Register now to take advantage of our Early Bird Rates!

Event Contacts

Sponsorship Opportunities:

American Conference Institute
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Media Partnership Opportunities:

Andrea Sachs
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Programme Information and Speaking:

Marc Gerstein
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