Join the Premier Event for Legal and Regulatory Professionals in Advertising and Marketing!

In today’s dynamic advertising landscape, navigating advertising claims substantiation has never been more critical. With increasing regulatory scrutiny, shifting consumer protection standards, and the rise of digital advertising and social media, ensuring your claims are accurate and compliant is essential to safeguard your brand and maintain consumer trust. Don’t miss ACI’s 8th Annual Advertising Claims Substantiation Conference — the leading forum for mastering the intricacies of claims substantiation in an ever-changing environment.

Led by an esteemed faculty of in-house counsel, advertising law experts, and representatives from key regulatory bodies, this conference will provide actionable insights to ensure your marketing campaigns are both persuasive and compliant with evolving regulations.

Conference Co-Chairs
Speaker Name

Allison MacDonald

Senior Corporate Counsel, Marketing
Amazon

Speaker Name

La Toya Sutton

Director of Legal, Marketing and Communications
The Clorox Company

Speaker Name

Amy Ralph Mudge

Partner and Chair, Advertising, Marketing & Digital Media Practice Group
Baker & Hostetler LLP

Special Q & A with
Speaker Name

Michael Ostheimer

Attorney, Division of Advertising Practices
Federal Trade Commission

Speaker Name

Jennifer Santos

Attorney
National Advertising Division (NAD)

Cross-Industry In-House Counsel
Speaker

Penelope Barnett

VP, Chief Marketing Counsel NA
Colgate-Palmolive

Speaker

Valerie Boccadoro

Counsel, Marketing and Advertising
Verizon

Speaker

Jacqueline J. Chan

Assistant General Counsel, Regulatory & Marketing
Unilever

Speaker

Andra Dallas

Senior Counsel, Head of Legal Marketing
PayPal

Speaker

Margaret Esquenet

VP & Senior Counsel—Brand, Marketing, and Consumer Experience
Marriott International

Speaker

Seth Hopson

Assistant General Counsel
Henkel

Featuring Key Topics

Navigating the FTC’s Final Rules on Testimonials and Consumer Reviews

Using GenAI, Virtual Influencers, and Other AI-Enabled Tools in Your Ad Campaigns

Traversing the FTC’s Latest Rules on Junk Fees and Subscription Offerings

Bridging the Gap Between Legal and Marketing Teams When Launching a New Product

Backing Your Health & Wellness Claims with Competent and Reliable Scientific Evidence

Claims Substantiation Lessons Learned from Recent Class Action Trends

PRE-CONFERENCE WORKSHOPS

Add more value to your conference experience by signing up for these hands-on and practical workshops and consider sending your team!

WORKSHOP A

Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign

February 5, 2025
1:30 – 5:00 pm

WORKSHOP B

A Comprehensive Guide to Competitor Advertising Challenges: Exploring Your Options, Developing Strategies, and Navigating the Courts, FTC, and NAD Proceedings

February 7, 2025
2:00 – 5:00 pm

2025 Conference Features

Critical Updates and Preparing for What’s Ahead

Stay ahead of evolving regulations and ensure your marketing strategies are both persuasive and compliant.

Interactive Session with the FTC and the NAD

Join Q&A with the FTC and NAD and gain critical insights into the latest priorities, initiatives and investigations.

AI and the Future of Advertising

Explore how AI is transforming advertising while addressing challenges like claims accuracy, regulatory compliance, and ethical considerations.

Unmatched Networking Opportunities

Seize the opportunity to expand your professional network and benchmark with like-minded individuals and industry trailblazers.

WHO ATTENDS THIS EVENT

In-house counsel and business executives responsible for:

  • Advertising and Promotion
  • Social Media
  • Digital Marketing/Communications
  • Corporate Communications
  • Interactive Marketing
  • Entertainment/Media
  • Emerging Technologies
  • Brand Management and Development
  • Crisis Communications
  • Public Relations
  • Intellectual Property
  • Privacy

Outside counsel with practices in:

  • Advertising
  • Marketing
  • Retail Law
  • Entertainment/Sports/Media
  • Privacy
  • Intellectual Property
  • Technology and Digital Media
PAST PARTICIPATING COMPANIES
  • Bayer
  • Capital One
  • Chanel
  • Facebook Inc
  • GoDaddy.com, LLC
  • Gorilla Glue Company
  • Henkel
  • MegaFood
  • Nestle Health Science
  • Philip Morris International
  • Pizza Hut LLC
  • Restaurant Brands International
  • Subaru of America Inc
  • T Mobile
  • Target Corp
  • Telemundo Network Group
  • Veeva Systems
  • Viacom
View More
CLE ACCREDITATION

Accreditation will be sought in those jurisdictions requested by the registrants which have continuing education requirements. This course is identified as nontransitional for the purposes of CLE accreditation. Learn More

screenshot
icon
Livestream Also Available

Join a real-time interactive broadcast of the in-person conference virtually from your location.

Learn More
Testimonials
Quote Icon

The quality of the speakers was really terrific.

Partner, ArentFox Schiff LLP
Quote Icon

The event was filled with extremely knowledgeable speakers who presented valuable information

Specialist, Regulatory & Scientific Affairs, Nestle Health Science U.S.
Quote Icon

The actual content presented at the conference was relevant, helpful and insightful to those in advertising law.

Advertising Compliance Manager, Brother International Corporation
Quote Icon

Hearing actual examples of substantiation challenges from other companies and from those who have worked for NAD etc. I’m new to this field of work and so all of this second hand experience is extremely beneficial to helping me know what to look out for, and where to look to stay up to date.

Program Manager, St Jude Children’s Research Hospital
Related Conferences
Event Thumbnail Image
Event Thumbnail Image
Event Thumbnail Image