Find solutions to the challenges of substantiating claims in this new era of advertising
Join us at ACI’s 4th annual Advertising Claims Substantiation Forum as our faculty of advertising industry stakeholders, government enforcers, consumer protection groups, and counsel guide you through the latest happenings and common challenges in advertising claims substantiation.
Direct-to-consumer promotion through multiple channels of communication and social media platforms have taken over and changed the way we advertise. However, advertising’s core tenant of claims substantiation is an unwavering constant. As such, it is of critical importance to ensure that the proper claim substantiation exists within these new, dynamic, and constantly evolving modes of communication.