As the post-pandemic health and wellness market continues to boom, consumers increasingly rely on scientific claims to make informed decisions. But with heightened scrutiny from regulators, brands must ensure that their advertising claims are not only persuasive but also scientifically substantiated. Failure to back claims with credible evidence can lead to regulatory penalties, reputational damage, and consumer mistrust.,/p>

This panel will explore:

• The heightened legal and ethical responsibilities associated with substantiating health and wellness claims
• The latest standards and guidelines from the FTC, FDA, and other authorities on making wellness claims
• Building a robust substantiation strategy: gathering and presenting sufficient scientific evidence that withstands scrutiny
• Common pitfalls and risk areas: avoiding misleading or unverified claims that could trigger enforcement actions
• Lessons from companies that have successfully (and unsuccessfully) navigated scientific validation of health/wellness claims in their advertising