Insulating Yourself from Plaintiff Bar Attacks

Incorporating Lessons from Recent Advertising Claims Class Actions Into Your Future Claims Substantiation Strategies

February 7, 2025 8:45am

Mark Brian Levine
Associate General Counsel
Reckitt

Trent Norris
Partner
Hogan Lovells LLP

Dakotah Burns
Counsel
Patterson Belknap Webb & Tyler LLP

  • Reviewing key class action rulings on advertising claims substantiation from 2024: what are the most significant trends and takeaways?
  • Identifying recent trends in claim disputes and spotlighting the types of claims businesses should avoid to minimize future litigation risks
  • Evaluating the financial impact of misleading claims – how are these decisions affecting a company’s profitability?