This workshop will take attendees inside the NAD process, from identifying the claims at issue and selecting the appropriate filing track to developing evidence, defending substantiation, and responding to the outcome. Through recent decisions and a practical case exercise, attendees will examine how NAD evaluates express and implied claims, net impression, disclosures, consumer perception, and the fit between the advertising and its supporting evidence.

Topics include:

• Identifying claims and consumer takeaways likely to attract NAD scrutiny
• Selecting among SWIFT, SWIFT Disclosure, Standard, and Complex tracks
• Building persuasive challenger and advertiser arguments
• Evaluating testing, expert evidence, consumer research, and substantiation
• Navigating submissions, case meetings, claim modifications, and voluntary discontinuance
• Preparing for recommendations, NARB appeals, referrals, and compliance review
• Applying recent NAD decisions to claim development and internal review