It’s not new that the beauty industry has embraced AI— from content generation and influencer campaigns to product development and customer engagement—the legal and regulatory landscape is quickly evolving. Let’s take a look at the complex web of AI-related risks and regulatory requirements. Building a company-wide framework for responsible AI use, through internal policies and training.

• Brand responsibility vs. platform liability: Who is accountable when AI goes wrong?
• Checking your Influencer, affiliate, and UGC (user-generated content) agreements for must-have AI clauses and disclosure terms
• Reviewing transparency best practices and disclosing AI use in
  • Edited images, videos, and product claims
  • AI-generated marketing content
• Exploring key considerations for contract-drafting in the age of AI
• Navigating The California Consumer Privacy Act (CCPA), GDPR, and cross-border compliance in AI workflows