In an increasingly regulated and consumer-conscious marketplace, the claims you make —whether about safety, sustainability, or performance—can make or break your product.

This interactive workshop will dive into the legal and regulatory frameworks governing claims for cosmetics and personal care products, including emerging scrutiny around “natural,” “vegan,” “reef-safe,” and “clinically proven” language.

• Reviewing substantiation strategies for sensitive claims such as “anti-aging,” & “safe for kids,”
• Assessing the impact of California’s SB 343 and the FTC’s Green Guides on recyclability and environmental claims
• Exploring the new challenges around FSA/HSA eligibility claims and what retailers like Sephora and Ulta are requiring from suppliers
• How do you manage internal education and alignment between marketing and compliance teams?
• Mastering the art of beauty advertising: Tips for achieving compliance and avoiding legal challenges
• Analyzing compliance guidelines for AI-supported product claims