Workshop is available In-Person only.

Welcome to our LAB, where you’ll ‘Learn, Apply and Benchmark’ proper claims substantiation techniques for the beauty and personal care industries.

Ensuring proper claims substantiation for cosmetic and personal care products is a complex, fact-specific process. Even with solid, well-designed studies, marketing claims can attract scrutiny from regulators and plaintiff’s attorneys.

To help you design solid claims, our LAB instructors will walk you through hypothetical scenarios on product claims and focus on proper claims substantiation protocols.

We also invite you to bring your own hypothetical scenarios into the LAB for review and analysis.

What happens in the LAB, stays in the LAB!

What you’ll learn:

• Designing thorough studies to support the advertising and marketing claims in the cosmetics and personal care space
• What scientific evidence is necessary to support beauty and wellness claims?
• Understanding what the FTC expects from clinical studies for claim substantiation, including research methodologies and data interpretation
• Lessons from recent FTC enforcement actions and how to avoid similar missteps
• Recognizing implied claims and hidden risks in marketing materials across media and social platforms
• Testing requirements for cosmetics, with a focus on U.S., Canada, EU, UK, and Asian markets
• Examining growing scrutiny over clean/natural claims and ingredient-specific marketing (e.g., preservative-free)