Advertising Claims Substantiation for Food: Developing Best Practices to Avoid Allegations of Misleading False Advertising Claims

April 30, 2025 1:15pm

Wendy Fiel
Chief Legal Officer
Sabra Dipping Company

Kelly Foos
Associate General Counsel
Post Consumer Brands 

William Frazier
Attorney, National Advertising Division
BBB National Programs

  • Exploring key developments in advertising claims substantiation for food manufacturers to watch in 2025
  • Navigating increasingly complex environmental claims in food advertising
  • Exploring the latest trends in Green Claims
  • Preparing for the FTC’s Green Guides
  • Developing best practices for claims substantiation for the food industry