Advertising Claims Substantiation for Food: Developing Best Practices to Avoid Allegations of Misleading False Advertising Claims

Wendy Fiel
Chief Legal Officer
Sabra Dipping Company

Kelly Foos
Associate General Counsel
Post Consumer Brands

William Frazier
Attorney, National Advertising Division
BBB National Programs
- Exploring key developments in advertising claims substantiation for food manufacturers to watch in 2025
- Navigating increasingly complex environmental claims in food advertising
- Exploring the latest trends in Green Claims
- Preparing for the FTC’s Green Guides
- Developing best practices for claims substantiation for the food industry