(Workshops are available In-Person only)

If social media advertising is central to your brand strategy, mastering how to work effectively with influencers is essential to ensure compliance with the regulatory requirements.

This interactive working group will equip you with the tools to structure compliant influencer programs, draft robust agreements, ensure proper disclosures, and adapt to the evolving regulatory landscape, including AI-related influencers.

What you’ll gain:

• Learn about FTC rules on influencer disclosures, including “material connections” and clear, conspicuous labeling across all formats (e.g., “#ad”)
• Review FTC’s Endorsement Guides and the ‘Disclosures 101 for Social Media Influencers’ with respect to working with influencers
• Understand how to draft influencer agreements with clarity and compliance in mind
• Key contract provisions: disclosure obligations, content usage rights, campaign deliverables, ownership of content, and AI-influencer considerations
• Ensure you have the practical tools for tracking influencer performance, disclosures, and regulatory adherence across platforms
• Address influencer use of AI-generated personas/content and emerging regulatory nuances
• Insights on integrating influencer strategies with channels like TikTok Shop, featuring affiliate links, and managing cross-border campaigns
• Ensuring compliance when third parties or influencers promote product benefits