Source reduction is emerging as one of the most important and most challenging components of long-term compliance. Beyond reducing material use, organizations must balance evolving regulatory expectations with product protection, consumer experience, cost considerations, and corporate sustainability commitments.

This interactive workshop will examine how companies are approaching source reduction in practice, with a focus on practical decision-making and preparing for California’s SB 54 program and other emerging state requirements.

Discussion topics include:

• Understanding how source reduction is defined and incentivized under California SB 54 and other state EPR programs
• Identifying opportunities to reduce packaging while maintaining product performance and brand integrity
• Balancing lightweighting, material substitution, reuse, refill, and recyclability objectives
• Building cross-functional strategies across legal, sustainability, packaging engineering, procurement, and marketing teams
• Evaluating how source reduction initiatives may influence producer fees and compliance obligations
• Lessons learned from early implementation efforts and practical considerations for developing a long-term packaging roadmap