In this in-depth mock scenario workshop, our panelists will walk you through the execution of a recall from start to finish. This workshop will walk through 3 different product recall examples and display the action involved with the different product types. Our speakers will provide best practices and help you establish a recall-ready blueprint for not only efficiently and quickly executing a recall, but for also addressing any public relations crisis which may ensue.

• Understanding legal risks, and public relations risks as a result of recalls
• Exploring preventive strategies to minimize the possibility of a recall
• Devising a blueprint on how to effectively remove products from the marketplace once a defect is discovered – making the decision when and how to recall
• Identifying and correcting regulatory and compliance mishaps that led to the recall
• Determining who/how to notify when it comes to relevant authorities
• Maintaining documentation during a recall in anticipation of litigation that may result from the recall
• Developing crisis management strategies to address recall fallout and win back consumer confidence
  • Voluntary recalls vs mandatory recalls
  • Market withdrawals and stock recoveries
• Reviewing past recall products to learn how to avoid similar situations