Agenda

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Pre-Conference Workshops
In-Person Workshop A — Addressing the Unique Challenges of Advertising Food to Children
Jul 12, 2022 9:00am – 12:30pm
Speakers

Todd A. Grauel
Associate General Counsel
The Kraft Heinz Company (Chicago, IL)

Debra Policarpo
Senior Attorney, Children’s Advertising Review Unit (CARU)
BBB National Programs

Lauren Eskenazi
Program Manager, Children's Food and Beverage Advertising Initiative (CFBAI)
BBB National Programs
In-Person Workshop B — Synthetic Biology 101: A Lawyer’s Guide to Understanding the Science Behind Plant-Based and Cell-Cultured Food Products
Jul 12, 2022 1:30pm – 5:00pm
Speakers

Deepti A. Kulkarni
Partner
Sidley Austin LLP (Washington, DC)

René Viñas
Toxicologist, Regulatory Affairs Scientist
UPSIDE Foods (Atlanta, GA)

David Welch
Co-Founder
Synthesis Capital LLP (Frederick, MD)
Day 1 - Wednesday, July 13, 2022
Day 2 - Thursday, July 14, 2022
7:30 |
Continental Breakfast and Registration |
8:30 |
Co-Chair Opening Remarks |
8:45 |
USDA Interview |
9:15 |
Food Marketing in the Metaverse: A Food Lawyer’s Guide to A New Digital Reality, Including NFTs, and Gaming |
10:15 |
Morning Networking Break |
10:45 |
Understanding the Role of Influencers in the Food Industry: Influencer Claims, Testimonials, and Consumer Reviews |
11:45 |
Rethinking the Role of Loyalty Programs: Considerations for Food Manufacturers |
12:45 |
Networking Lunch Break |
1:45 |
Exploring Continuing Antitrust Activity Impacting the Food and Beverage Industry |
2:45 |
Focus Session: A Guide to Properly Executing a Food Recall |
3:45 |
Co-Chair Closing Remarks
|
Day 1 - Wednesday, July 13, 2022
7:30 |
Continental Breakfast and Registration |
8:30 |
Co-Chairs’ Opening Remarks![]() Tony Pavel ![]() Sarah Sunday |
8:45 |
Developing Strategies to Address the Legal, Economic, and Environmental Impacts of Pandemic Induced Food Supply Chain Disruptions![]() Richard M. Blau ![]() Kevin Boot The COVID-19 pandemic disrupted food supply chains in ways that companies could not have anticipated, including the inability to source certain ingredients. This disruption led to a whole set of legal challenges including breach of contractual obligations, as well as economic and environmental concerns. In this opening session, our panelists will detail what we’ve learned about the supply chain and disruption, and detail best practices to the contractual, economic, and environmental supply chain challenges in a post-pandemic world.
|
9:45 |
Food Litigation in 2022: Analyzing Class-Actions Claims and Other Litigation Activity Affecting the Food and Beverage Industry![]() Steven Blonder ![]() Sascha Henry ![]() Lauren Medoff In this session, our panelists will discuss and analyze the recent trends in food industry lawsuits.
|
10:45 |
Morning Networking Break |
11:15 |
Formulating an In-Depth and Sound Approach to Substantiating Green Claims![]() Jennifer Adams ![]() Katherine Armstrong ![]() Leigh Barcham
|
12:15 |
What The Food Industry Needs to Know About ESG Criteria Proofs and Commitments![]() Nicole Nice ![]() Sheila A. Miller
|
1:15 |
Networking Lunch Break |
2:15 |
Understanding How the Latest Legal Developments Affecting Plant-Based “Meats” and “Milks” are Changing the Food Landscape![]() Madeline Cohen ![]() Susan Matthees Blum ![]() Christian Flinn
|
3:15 |
Afternoon Refreshment Break |
3:45 |
The Use of CBD and Cannabis in Food Products: Will There be A Path Forward?![]() Kelly D. Fair ![]() Jessica P. O’Connell ![]() D. Michael Stroud Jr.
|
4:45 |
The Golden State of Food: What Food Lawyers in All 50 States Need to Know About New and Evolving California Laws and Regulations Impacting Food
Focus on Prop 65
|
5:30 |
Co-Chairs’ Closing Remarks
|
Day 2 - Thursday, July 14, 2022
7:30 |
Continental Breakfast and Registration |
8:30 |
Co-Chair Opening Remarks![]() Tony Pavel ![]() Sarah Sunday |
8:45 |
USDA Interview![]() Alexander Domesle |
9:15 |
Food Marketing in the Metaverse: A Food Lawyer’s Guide to A New Digital Reality, Including NFTs, and Gaming![]() Amy Ralph Mudge
|
10:15 |
Morning Networking Break |
10:45 |
Understanding the Role of Influencers in the Food Industry: Influencer Claims, Testimonials, and Consumer Reviews![]() Megan K. Bannigan ![]() David G. Mallen
|
11:45 |
Rethinking the Role of Loyalty Programs: Considerations for Food Manufacturers![]() Andrew B. Lustigman ![]() Jessica Haefele
|
12:45 |
Networking Lunch Break |
1:45 |
Exploring Continuing Antitrust Activity Impacting the Food and Beverage Industry![]() Amy Hancock ![]() Karin F.R. Moore ![]() Kimberly Pryor
|
2:45 |
Focus Session: A Guide to Properly Executing a Food Recall![]() Daniel Dwyer
|
3:45 |
Co-Chair Closing Remarks
|
In-Person Workshop A — Addressing the Unique Challenges of Advertising Food to Children

Todd A. Grauel
Associate General Counsel
The Kraft Heinz Company (Chicago, IL)

Debra Policarpo
Senior Attorney, Children’s Advertising Review Unit (CARU)
BBB National Programs

Lauren Eskenazi
Program Manager, Children's Food and Beverage Advertising Initiative (CFBAI)
BBB National Programs
What is it about?
(Registration to begin at 8:30 am — BREAK at 11:00 am)
This workshop will provide an in-depth analysis of food marketing aimed at children, one of the food industry’s leading areas of concern. Our workshop speakers will detail what every food industry lawyer needs to know about overcoming the challenges of labelling, marketing, and formulating products for children. Points of discussion will include:
- Examining CARU’s revised Self-Regulatory Guidelines for Children’s Advertising and understanding its impact on food advertising aimed at children
- Exploring recent activity by the BBB’s Children’s Food and Beverage Advertising Initiative (CFBAI)
- Establishing internal protocols in compliant food advertising to children based on CARU and CFBAI guidelines
- Designing compliant ads, social media campaigns, and related collateral for advertising food and related products to a child audience
- Utilizing necessary disclosures when communicating with a child audience
- Understanding that a parent is the focus of the food ad and related claims as opposed to a child
- Ensuring endorsers meet the necessary requirements for advertising to children
- Discussing potential penalties for misrepresenting a food product to a child
In-Person Workshop B — Synthetic Biology 101: A Lawyer’s Guide to Understanding the Science Behind Plant-Based and Cell-Cultured Food Products

Deepti A. Kulkarni
Partner
Sidley Austin LLP (Washington, DC)

René Viñas
Toxicologist, Regulatory Affairs Scientist
UPSIDE Foods (Atlanta, GA)

David Welch
Co-Founder
Synthesis Capital LLP (Frederick, MD)
What is it about?
(Registration to begin at 12:30 pm)
With the increased demand for plant-based meats, milks, and cell-cultured food products, it is essential for food company counsel to understand the science behind these types of food products. This knowledge is particularly useful in meeting FDA and USDA regulatory guidelines pertaining to food products and classifications, as well as avoiding FTC and NAD scrutiny relative to claims substantiation. Our workshop leaders will provide an in-depth analysis of the underlying science for these products and how it can be used for the compliant commercialization of plant-based foods. Points of discussion will include:
- Examining the FDA and USDA’s framework around regulating cell cultured meat and plant-based products
- Understanding the process for developing and labeling of protein-alternative foods
- Exploring how these products are made and what they are made of
- Considerations for allergens
- Studying environmental impacts – including sustainable resources related to the manufacture of these products
- Identifying how to replicate the organoleptic experience consumers want
- Determining the type of testing necessary to obtain clearance to market your product in
- US
- Canada
- EU
- UK
- China, and other Asian markets
- Identifying the types of scientific evidence used to support plant-based and cell-cultured claims in the food product space