Co-Chairs

Limor Robinson Mann

Chief Oral Care Marketing Counsel, Global at Colgate-Palmolive (New York, NY)

2018: The Year in Review – Understanding How Key Legal Developments and Emerging Trends in the World of Advertising Claims Substantiation Will Impact your Business Practices

January 31, 2019 8:15 am

Svetlana Walker

Chief Advertising Counsel and Director at The Clorox Company (Oakland, CA)

2018: The Year in Review – Understanding How Key Legal Developments and Emerging Trends in the World of Advertising Claims Substantiation Will Impact your Business Practices

January 31, 2019 8:15 am

Speakers

Catherine Bate

Partner at Miller Thomson LLP (Toronto, Ontario)

Examining International Standards in Claims Substantiation

January 31, 2019 9:45 am

E. Alex Beroukhim

Partner at Arnold and Porter LLP (Los Angeles, CA)

Examining Best Practices to Defend Against Class Actions in the Realm of Claim Substantiation

February 1, 2019 9:15 am

Kenneth Blackburn

Associate General Counsel at Procter and Gamble (Cincinnati, Ohio)

The Progression of Puffery and Its Evolving Threat to Advertising Claims Substantiation

January 31, 2019 11:00 am

Katie Bond

Partner at Amin Talati Upadhye LLP (Washington, D.C.)

Post-Conference Workshop B: Master Class on Substantiating Claims on FDA Regulated Consumer Products – Proper Steps for Ensuring Claims on Food Products, Dietary Supplements, and Cosmetics

February 1, 2019 1:30 pm

Jeffrey Brown

Partner at Michael Best & Friedrich LLP (Chicago, IL)

Properly Supporting Sensory Perception and Consumer Preference Claims

February 1, 2019 10:15 am

Thomas Cohn

Director and Senior Counsel, Sales & Marketing at AVON (New York, NY)

Exploring the Different Obligations and Related Risks of Manufacturers and Retailers in Substantiating Claims

January 31, 2019 1:15 pm

Thomas J. Cunningham

Partner at Locke Lorde LLP (West Palm Beach, FL)

Examining Best Practices to Defend Against Class Actions in the Realm of Claim Substantiation

February 1, 2019 9:15 am

Susan Duarte

Reston, VA at Sprint (Washington, D.C.)

Evaluating the Impact and Evolution of Influencers, Native Advertisers, and Social Media on the Claims Substantiation Landscape

January 31, 2019 8:45 am

Jeffrey Edelstein

Partner at Manatt, Phelps & Phillips LLP (New York, NY)

Examining International Standards in Claims Substantiation

January 31, 2019 9:45 am

Adam M. Ekonomon

Vice President and Associate General Counsel at JM Smuckers (Orrville, Ohio)

The Progression of Puffery and Its Evolving Threat to Advertising Claims Substantiation

January 31, 2019 11:00 am

John Feldman

Partner at Reed Smith LLP (Washington, D.C.)

Properly Supporting Sensory Perception and Consumer Preference Claims

February 1, 2019 10:15 am

Allison Fitzpatrick

Partner at Davis & Gilbert LLP (New York, NY)

“Batteries Not Included” – Substantiating Claims in an Advertisement Geared for Children

January 31, 2019 2:15 pm

Ryan Garcia

Managing Legal Director at Dell (Austin, TX)

Exploring the Different Obligations and Related Risks of Manufacturers and Retailers in Substantiating Claims

January 31, 2019 1:15 pm

Paul W. Garrity

Partner at Sheppard Mullin Richter & Hampton LLP (New York, NY)

Evaluating the Impact and Evolution of Influencers, Native Advertisers, and Social Media on the Claims Substantiation Landscape

January 31, 2019 8:45 am

John D. Graubert

Partner at Covington & Burling LLP (Washington, D.C.)

Fireside Chat with the FTC and the NAD

January 31, 2019 3:30 pm

Mikhia E. Hawkins

Senior Counsel at Viacom (New York, NY)

Evaluating the Impact and Evolution of Influencers, Native Advertisers, and Social Media on the Claims Substantiation Landscape

January 31, 2019 8:45 am

Pairin Hongsoongnern

Manager R&D, Claims and Product Experience at SC Johnson (Racine, WI)

Properly Supporting Sensory Perception and Consumer Preference Claims

February 1, 2019 10:15 am

Thomas Jirgal

Partner at Loeb &Loeb (Chicago, IL)

Pre-Conference Workshop A: Advertising Claims 101 – The Building Blocks of a Successfully Substantiated Advertising Campaign

January 30, 2019 2:00 pm

Kristen Klesh

Associate at Venable LLP (Washington, D.C.)

Post-Conference Workshop B: Master Class on Substantiating Claims on FDA Regulated Consumer Products – Proper Steps for Ensuring Claims on Food Products, Dietary Supplements, and Cosmetics

February 1, 2019 1:30 pm

Mark Levine

Associate General Counsel at RB Health (Parsippany, NJ)

Post-Conference Workshop B: Master Class on Substantiating Claims on FDA Regulated Consumer Products – Proper Steps for Ensuring Claims on Food Products, Dietary Supplements, and Cosmetics

February 1, 2019 1:30 pm

Andrew B. Lustigman

Partner at Olshan Frome Wolosky LLP (New York, NY)

Proffers of Proof in Competitive Advertising and Pricing Claims

January 31, 2019 4:30 pm

Anne V. Maher

Partner at Kleinfeld Kaplan & Becker LLP (Washington, D.C.)

Exploring the Different Obligations and Related Risks of Manufacturers and Retailers in Substantiating Claims

January 31, 2019 1:15 pm

Rick Mann

Partner at Keller and Heckman LLP (Washington, D.C.)

Pre-Conference Workshop A: Advertising Claims 101 – The Building Blocks of a Successfully Substantiated Advertising Campaign

January 30, 2019 2:00 pm

Holly Melton

Partner at Crowell & Moring LLP (New York, NY)

The Progression of Puffery and Its Evolving Threat to Advertising Claims Substantiation

January 31, 2019 11:00 am

Christopher Y. Miller

Attorney at Federal Trade Commission, Northeast Region (New York, NY)

Fireside Chat with the FTC and the NAD

January 31, 2019 3:30 pm

Gonzalo Mon

Partner at Kelley Drye & Warren LLP (Washington, D.C.)

Evaluating the Impact and Evolution of Influencers, Native Advertisers, and Social Media on the Claims Substantiation Landscape

January 31, 2019 8:45 am

Amy Mudge

Partner at Baker Hostetler LLP (Washington, D.C.)

Developing Claims Strategies for Up and Coming Products

February 1, 2019 11:15 am

Tina Poturica-O’Neill

Senior Legal Associate at Children’s Advertising Review Unit (New York, NY)

“Batteries Not Included” – Substantiating Claims in an Advertisement Geared for Children

January 31, 2019 2:15 pm

Georgia C. Ravitz

Partner at Arent Fox LLP (Washington, D.C.)

Implementing Successful Strategies for the Substantiation of Environmental Claims

February 1, 2019 8:15 am

Aaron Reuter

Counsel, Global Brands & Marketing at Hilton (McLean, VA)

Examining International Standards in Claims Substantiation

January 31, 2019 9:45 am

Ronald Y. Rothstein

Partner at Winston and Strawn LLP (Chicago, IL)

Implementing Successful Strategies for the Substantiation of Environmental Claims

February 1, 2019 8:15 am

Michael Schaper

Partner at Debevoise & Plimpton LLP (New York, NY)

Developing Claims Strategies for Up and Coming Products

February 1, 2019 11:15 am

Howard Smith

Senior Staff Attorney, Direct Selling Self-Regulatory Council at Council of Better Business Bureaus, Inc. (New York, NY)

Proffers of Proof in Competitive Advertising and Pricing Claims

January 31, 2019 4:30 pm

La Toya Sutton

Staff Attorney at National Advertising Division of the Council of Better Business Bureaus (New York, NY)

Fireside Chat with the FTC and the NAD

January 31, 2019 3:30 pm