Speakers

Conference Co-Chairs

Kathryn Farrara

Associate General Counsel, NA – Marketing
Unilever

The Year in Review: A Look Back on Key Legal Developments and Trends Impacting Advertising Claims Substantiation

February 3, 2021 • 10:35 am

Gabe Martinez

Senior Director of Legal - Strategic Growth and Marketing
The Clorox Company

The Year in Review: A Look Back on Key Legal Developments and Trends Impacting Advertising Claims Substantiation

February 3, 2021 • 10:35 am

Distinguished Faculty

Caleb Brian

New Product Claims Specialist, Stationery and Office Supplies Division
3M (St. Paul, MN)

Workshop A — Advertising Claims 101 – The Building Blocks of a Successfully Substantiated Advertising Campaign

February 3, 2021 • 8:00 am

John Cooper

Director of Strategy, Veeva Claims
Veeva Systems (San Francisco, CA)

The Future of Claim Substantiation and Challenges around Emerging Technology

February 4, 2021 • 12:00 pm

Sally Davis

Senior Director, Corporate Counsel
SC Johnson (Racine, WI)

POLLING: Promoting Wellness in the Age of COVID-19: Striking a Balance Between Opportunity and Responsibility

February 3, 2021 • 2:00 pm

Pamela Deese

Partner
Arent Fox LLP (Washington, DC)

Workshop A — Advertising Claims 101 – The Building Blocks of a Successfully Substantiated Advertising Campaign

February 3, 2021 • 8:00 am

Adam Ekonomon

Vice President and Deputy General Counsel, Marketing and Regulatory
The J.M. Smucker Company (Orrville, OH)

Matters of Taste: Exploring New Trends in Sensory Claims and Consumer Preferences

February 3, 2021 • 4:45 pm

Barry Benjamin

Partner
Kilpatrick Townsend & Stockton (New York, NY)

Matters of Taste: Exploring New Trends in Sensory Claims and Consumer Preferences

February 3, 2021 • 4:45 pm

Thomas Cohn

General Counsel and Corporate Secretary
New Avon Company (New York, NY)

Workshop B — Working Group on Substantiating Advertising Claims for FDA Regulated Consumer Products: OTC Drugs, Food, Dietary Supplements and Cosmetics – Special COVID-19 edition

February 4, 2021 • 1:45 pm

Christopher Cole

Partner and Co-chair, Advertising and Product Risk Management Practice
Crowell & Moring (Washington, DC)

Defending Your Claims: Lessons Learned from Recent Advertising Claims Class Actions

February 4, 2021 • 11:30 am

Kathleen Dunnigan

Senior Attorney
National Advertising Division BBB National Programs (New York, NY)

Q & A with NAD and CARU

February 3, 2021 • 3:45 pm

Megan Frient

Director & Assistant General Counsel, Global Litigation & Dispute Resolution
The Procter & Gamble Company (Cincinnati, OH)

Defending Your Claims: Lessons Learned from Recent Advertising Claims Class Actions

February 4, 2021 • 11:30 am

John Graubert

Partner
Covington and Burling LLP (Washington, DC)

Made in USA: Avoiding Unqualified Country of Origin Claims

February 4, 2021 • 10:15 am

Todd Hartley

Senior Counsel, Advertising and Marketing
Bridgestone Americas, Inc. (Nashville, TN)

Made in USA: Avoiding Unqualified Country of Origin Claims

February 4, 2021 • 10:15 am

Katie Jennings

Manager, Consumer Technical Insights
Seventh Generation Inc. (Burlington, VT)

POLLING: What It Means to be ‘Green’ – Managing Environmental Claims and Avoiding Deceptive Practices

February 4, 2021 • 9:00 am

Randy Liebowitz

Global Food Regulatory Senior Counsel
PepsiCo, Inc. (Purchase, NY)

POLLING: What It Means to be ‘Green’ – Managing Environmental Claims and Avoiding Deceptive Practices

February 4, 2021 • 9:00 am

Stefano Liparoto

Senior Regulatory Manager, Regulatory & Scientific Affairs
Smoke & Grill RedArrow, a Kerry Company (Manitowoc, WI)

Made in USA: Avoiding Unqualified Country of Origin Claims

February 4, 2021 • 10:15 am

Andrew Lustigman

Partner
Olshan Frome Wolosky LLP (New York, NY)

POLLING: Promoting Wellness in the Age of COVID-19: Striking a Balance Between Opportunity and Responsibility

February 3, 2021 • 2:00 pm

David Mallen

Partner & Co-Chair, Retail and Consumer Brands
Loeb & Loeb LLP (New York, NY)

The Future of Claim Substantiation and Challenges around Emerging Technology

February 4, 2021 • 12:00 pm

Limor Robinson Mann

Chief Oral Care Marketing Counsel, Global
Colgate-Palmolive Company (New York, NY)

POLLING: What It Means to be ‘Green’ – Managing Environmental Claims and Avoiding Deceptive Practices

February 4, 2021 • 9:00 am

Danielle Lemack

Assistant General Counsel,
HP Hood LLC (Lynnfield, MA)

Workshop B — Working Group on Substantiating Advertising Claims for FDA Regulated Consumer Products: OTC Drugs, Food, Dietary Supplements and Cosmetics – Special COVID-19 edition

February 4, 2021 • 1:45 pm

Phyllis Marcus

Partner
Hunton Andrews Kurth LLP (Washington, DC)

Q&A Fireside Chat with FTC on Social Media and Influencer Marketing Guidance

February 3, 2021 • 11:15 am

Gonzalo Mon

Partner
Kelley Drye & Warren LLP (Washington, DC)

Q & A with NAD and CARU

February 3, 2021 • 3:45 pm

Amy Mudge

Partner and Co-Chair Advertising, Marketing & Digital Media Practice Group
Baker & Hostetler LLP (Washington, DC)

Creating Circles of Influence: Developing Strategies for Claims Compliant Influencer Use and Social Media Reviews

February 3, 2021 • 12:45 pm

Megan Olsen

Vice President & Associate General Counsel
Council for Responsible Nutrition (Washington, DC)

Workshop B — Working Group on Substantiating Advertising Claims for FDA Regulated Consumer Products: OTC Drugs, Food, Dietary Supplements and Cosmetics – Special COVID-19 edition

February 4, 2021 • 1:45 pm

Heather Opdyke

Manager, Advertising Compliance
Brother International

Creating Circles of Influence: Developing Strategies for Claims Compliant Influencer Use and Social Media Reviews

February 3, 2021 • 12:45 pm

Randi Schumacher

Senior Director of Legal and Chief Privacy Officer
Bodybuilding.com (Boise, ID)

POLLING: Promoting Wellness in the Age of COVID-19: Striking a Balance Between Opportunity and Responsibility

February 3, 2021 • 2:00 pm

Terri Seligman

Partner
Frankfurt Kurnit Klein & Selz (New York, NY)

The Year in Review: A Look Back on Key Legal Developments and Trends Impacting Advertising Claims Substantiation

February 3, 2021 • 10:35 am

Mark Smith

Founder & CEO
Purdy Smith (London, UK)

POLLING: What It Means to be ‘Green’ – Managing Environmental Claims and Avoiding Deceptive Practices

February 4, 2021 • 9:00 am

Carl Szabo

Vice President and General Counsel
NetChoice (Washington, DC)

The Future of Claim Substantiation and Challenges around Emerging Technology

February 4, 2021 • 12:00 pm

Angela Tiffin

Senior Attorney
Children's Advertising Review Unit, BBB National Programs (New York, NY)

Q & A with NAD and CARU

February 3, 2021 • 3:45 pm

Serena Viswanathan

Acting Associate Director
Division of Advertising Practices, Bureau of Consumer Protection
Federal Trade Commission (Washington, DC)

Q&A Fireside Chat with FTC on Social Media and Influencer Marketing Guidance

February 3, 2021 • 11:15 am

Svetlana Walker

Vice President & Deputy General Counsel – Global Growth and KCNA Baby & Child Care
Kimberly-Clark Corporation (Neenah, WI)

POLLING: Promoting Wellness in the Age of COVID-19: Striking a Balance Between Opportunity and Responsibility

February 3, 2021 • 2:00 pm

Ivan Wasserman

Managing Partner
Amin Talati Wasserman LLP (Washington, DC)

Workshop B — Working Group on Substantiating Advertising Claims for FDA Regulated Consumer Products: OTC Drugs, Food, Dietary Supplements and Cosmetics – Special COVID-19 edition

February 4, 2021 • 1:45 pm

Debora Welch

Assistant General Counsel
NA Beauty Retail, Zotos International, Joico and MyDentity Legal Department, Henkel Corporation (Stamford, CT)

Creating Circles of Influence: Developing Strategies for Claims Compliant Influencer Use and Social Media Reviews

February 3, 2021 • 12:45 pm

Devon Winkles

Senior Counsel, Legal, Regulatory & Compliance
Danone North America (Broomfield, CO)

Matters of Taste: Exploring New Trends in Sensory Claims and Consumer Preferences

February 3, 2021 • 4:45 pm