Speakers

Co-Chairs:

Susan Duarte

Director and Senior Corporate Counsel
Sprint (Washington, D.C.)

The Year in Review: A Look Back on the Regulations and Guidelines of 2019 that will Impact Claims Substantiation in 2020

January 29, 2020 • 8:30 am

Mikhia E. Hawkins

Senior Counsel
Viacom (New York, NY)

The Year in Review: A Look Back on the Regulations and Guidelines of 2019 that will Impact Claims Substantiation in 2020

January 29, 2020 • 8:30 am

Speakers:

John Abel

Senior Deputy Attorney General
State of Pennsylvania, Office of the Attorney General (Harrisburg, PA)

Protecting the Consumer: The State Enforcers Speak on Claims Substantiation

January 30, 2020 • 9:00 am

Fadi Amine

Partner
Miller Thompson LLP (Montreal, Canada)

Going Global: Developing Strategies to Meet International Claim Substantiation Requirements

January 30, 2020 • 11:00 am

Lauren Aronson

Counsel
Crowell & Moring LLP (Washington, D.C.)

Child’s Play: A Fireside Chat with CARU on the Latest Initiatives in Claims Substantiation for Children’s Advertising

January 29, 2020 • 3:00 pm

Barry M. Benjamin

Partner
Kilpatrick Townsend & Stockton LLP (New York, NY)

Is the Price Really Right? A Case Study on Establishing Criteria for Substantiating Competitive Pricing Claims

January 29, 2020 • 1:45 pm

Ellen Berge

Partner
Venable LLP (Washington, D.C.)

“Made in USA”: Is It Truly All-American? – Examining Country of Origin Claims

January 30, 2020 • 8:15 am

Caleb Brian

New Product Claims Specialist, Stationery and Office Supplies Division
3M (St. Paul, MN)

Differentiating Substantiation Requirements for Manufacturers and Retailers

January 30, 2020 • 10:15 am

Katie Bond

Partner
Amin Talati Wasserman (Washington, D.C.)

“Made in USA”: Is It Truly All-American? – Examining Country of Origin Claims

January 30, 2020 • 8:15 am

Thomas Cohn

Director and Senior Counsel
Avon (New York, NY)

“Natural”, “Eco-Friendly”, and “Sustainable”: Evaluating the Necessary Proofs for Environmental Claims

January 29, 2020 • 4:00 pm

John Cooper

Director of Strategy, Veeva Claims
Veeva Systems (San Francisco, CA)

Ad Correction and Crisis Management: Addressing Faulty Claim Substantiation Pre and Post-Release

January 30, 2020 • 11:45 am

Lisa Detig

Associate General Counsel
Petco (San Diego, CA)

Differentiating Substantiation Requirements for Manufacturers and Retailers

January 30, 2020 • 10:15 am

Jeffrey Edelstein

Partner
Manatt, Phelps & Phillips LLP (New York, NY)

Socially Substantiated: Examining New Developments in Claims Substantiation for Social Media Ads

January 29, 2020 • 9:30 am

Margaret Esquenet

Partner
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

The Year in Review: A Look Back on the Regulations and Guidelines of 2019 that will Impact Claims Substantiation in 2020

January 29, 2020 • 8:30 am

Debra Freeman

Senior Partner and Associate General Counsel
Wunderman Thompson (New York, NY)

Advertising Claims 101 The Building Blocks of a Successfully Substantiated Advertising Campaign

January 28, 2020 • 2:00 pm

Edward F. Glynn, Jr.

Of Counsel
Locke Lord LLP (Washington, D.C.)

Q & A with The FTC and the NAD

January 29, 2020 • 11:30 am

John D. Graubert

Partner
Covington & Burling LLP (Washington, D.C.)

Ad Correction and Crisis Management: Addressing Faulty Claim Substantiation Pre and Post-Release

January 30, 2020 • 11:45 am

Kyle-Beth Hilfer

Founder
Hilfer Law (Chappaqua, NY)

Differentiating Substantiation Requirements for Manufacturers and Retailers

January 30, 2020 • 10:15 am

Ann Hirsch

Vice President and Associate General Counsel
Pernod-Ricard (New York, NY)

Ad Correction and Crisis Management: Addressing Faulty Claim Substantiation Pre and Post-Release

January 30, 2020 • 11:45 am

Mark Levine

Associate General Counsel
RB Health (Parsippany, NJ)

Socially Substantiated: Examining New Developments in Claims Substantiation for Social Media Ads

January 29, 2020 • 9:30 am

Andrew B. Lustigman

Partner
Olshan Frome Wolosky LLP (New York, NY)

Exploring how the Continuing Evolution of Influencers and Native Advertising are Impacting Claims Substantiation

January 29, 2020 • 10:30 am

Jennifer Malloy

Associate General Counsel
Guthy-Renker LLC (Santa Monica, CA)

Exploring how the Continuing Evolution of Influencers and Native Advertising are Impacting Claims Substantiation

January 29, 2020 • 10:30 am

Zoila Mena Harpin

Assistant General Counsel
GoDaddy (Phoenix, AZ)

Socially Substantiated: Examining New Developments in Claims Substantiation for Social Media Ads

January 29, 2020 • 9:30 am

Cynthia L. Meyer

Partner
Kleinfeld Kaplan & Becker LLP

Working Group on Substantiating Advertising Claims for FDA Regulated Consumer Products: OTC Drugs, Food, Dietary Supplements and Cosmetics

January 30, 2020 • 2:00 pm

Christopher Y. Miller

Attorney
Federal Trade Commission, Northeast Region (New York, NY)

Q & A with The FTC and the NAD

January 29, 2020 • 11:30 am

Jenna M. Miles

Regulatory Affairs Compliance Supervisor
FoodScience Corp. (Williston, VT)

“Natural”, “Eco-Friendly”, and “Sustainable”: Evaluating the Necessary Proofs for Environmental Claims

January 29, 2020 • 4:00 pm

Matthew Mills

Partner
Arent Fox LLP (Washington, D.C.)

“Made in USA”: Is It Truly All-American? – Examining Country of Origin Claims

January 30, 2020 • 8:15 am

Megan Olsen

Assistant General Counsel
Council for Responsible Nutrition (Washington, D.C.)

Working Group on Substantiating Advertising Claims for FDA Regulated Consumer Products: OTC Drugs, Food, Dietary Supplements and Cosmetics

January 30, 2020 • 2:00 pm

Eileen Patt

Partner
Kramer Levin Naftalis & Frankel LLP (New York, NY)

“Natural”, “Eco-Friendly”, and “Sustainable”: Evaluating the Necessary Proofs for Environmental Claims

January 29, 2020 • 4:00 pm

Christina Poturica-O’Neill

Senior Legal Associate
Children’s Advertising Review Unit, BBB National Programs (New York, NY)

Child’s Play: A Fireside Chat with CARU on the Latest Initiatives in Claims Substantiation for Children’s Advertising

January 29, 2020 • 3:00 pm

Aaron Reuter

Senior Counsel, Global Brands & Marketing
Hilton (McLean, VA)

Is the Price Really Right? A Case Study on Establishing Criteria for Substantiating Competitive Pricing Claims

January 29, 2020 • 1:45 pm

Limor Robinson Mann

Chief Oral Care Marketing Counsel
Colgate-Palmolive Company (New York, NY)

Exploring how the Continuing Evolution of Influencers and Native Advertising are Impacting Claims Substantiation

January 29, 2020 • 10:30 am

Taneesha Routier

Regulatory Compliance Manager
Xymogen (Orlando, FL)

Socially Substantiated: Examining New Developments in Claims Substantiation for Social Media Ads

January 29, 2020 • 9:30 am

Stephen Schwartz

President & CEO
International Research Services, Inc.

Advertising Claims 101 The Building Blocks of a Successfully Substantiated Advertising Campaign

January 28, 2020 • 2:00 pm

Mark Smith

Founder
Purdy Smith Ltd (London, England)

Going Global: Developing Strategies to Meet International Claim Substantiation Requirements

January 30, 2020 • 11:00 am

Shannon Smith

Senior Assistant Attorney General and Chief of the Consumer Protection Division
Washington Office of the Attorney General (Seattle, WA)

Protecting the Consumer: The State Enforcers Speak on Claims Substantiation

January 30, 2020 • 9:00 am

La Toya Sutton

Staff Attorney
National Advertising Division of the Council of Better Business Bureaus (New York, NY)

Q & A with The FTC and the NAD

January 29, 2020 • 11:30 am

Aaron Taylor

Partner
Davis and Gilbert LLP (New York, NY)

Advertising Claims 101 The Building Blocks of a Successfully Substantiated Advertising Campaign

January 28, 2020 • 2:00 pm

Svetlana Walker

Associate General Counsel, Baby & Child Care
Kimberly-Clark Corporation (Neenah, WI)

Ad Correction and Crisis Management: Addressing Faulty Claim Substantiation Pre and Post-Release

January 30, 2020 • 11:45 am