Workshop B – The MAHA Agenda: Federal Food Policy Shifts and State-Level Regulatory Divergence
Natalie Rainer
Partner
Steptoe LLP
Thomas Tobin
Counsel
Perkins Coie LLP
- Understanding federal shifts reshaping formulations and labels, including FDA actions on:
- Red 3,
- BVO (Brominated Vegetable Oil)
- “healthy” definition
- UPF RFI (request for Information)
- Dietary Guidelines for Americans (DGA)
- Assessing how potential UPF definitions from the federal RFI could reshape labeling categories and program eligibility
- Implement updated “healthy” criteria across packaging and digital content:
- Principal Display Panel (PDP)
- Nutrition Facts Panel (NFP)
- Ecommerce listings
- Retailer PDP pages
- PDFs, sell sheets, and mobile experiences
- Social media
- Navigating emerging state patchworks:
- California ingredient bans
- Texas warning label rules
- Louisiana QR disclosures
- Preparing for MAHA aligned market, regulatory, and litigation pressures