Latest News & Updates
Pre-Conference Workshops
- Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign
- Creative Meets Compliance: Bringing Defensible Advertising Claims to Market – A Deep Dive into the NAD Process
- Working Group on Substantiating Claims for FDA-Regulated Consumer Products: From Science to Defensible Advertising
Livestream Available
Can’t attend in person? Access the same valuable content via livestream.
Register NowJoin us in New York for the milestone 10th Anniversary edition of our Legal, Regulatory, and Compliance Forum of Advertising Claims Substantiation
In celebration of this milestone, we are proud to introduce our inaugural Advisory Board, bringing together distinguished professionals to help shape a timely, practical program and guide the Ad Claims community into its next decade. As regulatory scrutiny intensifies, consumer protection standards evolve, and new digital platforms and technologies transform advertising, developing accurate, well-substantiated claims has never been more critical.
An esteemed faculty of in-house counsel, leading advertising attorneys, regulators, and self-regulatory professionals will share actionable strategies for creating persuasive, compelling, and compliant campaigns, safeguarding brand reputation, and maintaining consumer trust in an increasingly complex – and oftentimes confusing marketplace.
Don’t miss this year’s 10th anniversary and your opportunity to celebrate a decade of collaboration with the Ad Claims community while preparing for what comes next.
Please Note: While the event is hosted at the NY Bar Association offices, this is not a NY Bar Association event. Attendance is open to all professionals regardless of membership status or legal background.
Conference Co-Chairs
Laura Brett
Partner
Simpson Thacher & Barlett LLP
Former Vice President, National Advertising Division
Kristin Marchesiello
Senior Marketing Counsel
Unilever
Amy Ralph Mudge
Partner and Chair, Advertising, Marketing & Digital Media Practice Group
Baker & Hostetler LLP
Advisory Board
To celebrate 10 years of timely, impactful, and high-quality content, American Conference has officially formed our Advertising Claims Substantiation Advisory Board. With the guidance of these respected practitioners, ACI continues to lead in delivering meaningful, forward-looking content in administrative and public law.
View Advisory Board
Key Topics
What State AGs Are Watching Next
Preparing for Emerging Advertising and Consumer Protection Priorities
Substantiating Claims in the Age of AI
Leveraging Generative AI While Building Defensible Claims
Is That Really a Deal?
Advertising Claims in the Age of Personalized Pricing
The New Rules of Youth Marketing
Kids, Teens, Tweens and the Gray Areas Between
Beyond the Words
Consumer Perception and the Evidence Behind Sensory Claims
Environmental Claims in a New Regulatory Era
PFAS-Free, Recyclable and Sustainability Claims
Where Was It Really Made?
Navigating Origin Claims in a Global Supply Chain
From Campaign to Courtroom
Advertising Claims on Trial
Who Attends this Event
In-house counsel and business executives responsible for:
- Advertising and Promotion
- Social Media
- Digital Marketing/Communications
- Corporate Communications
- Interactive Marketing
- Entertainment/Media
- Emerging Technologies
- Brand Management and Development
- Crisis Communications
- Public Relations
- Intellectual Property
- Privacy
Outside counsel with practices in:
- Advertising
- Marketing
- Retail Law
- Entertainment/Sports/Media
- Privacy
- Intellectual Property
- Technology and Digital Media
Past Attending Companies
- Bayer
- Capital One
- Chanel
- Facebook Inc
- GoDaddy.com, LLC
- Gorilla Glue Company
- Henkel
- MegaFood
- Nestle Health Science
- Philip Morris International
- Pizza Hut LLC
- Restaurant Brands International
- Subaru of America Inc
- T Mobile
- Target Corp
- Telemundo Network Group
- Veeva Systems
- Viacom
CLE Accreditation
Accreditation will be sought in those jurisdictions requested by the registrants which have continuing education requirements. This course is identified as nontransitional for the purposes of CLE accreditation.
Learn morePre-Conference Workshops
Add more value to your conference experience by signing up for these hands-on and practical workshops and consider sending your team.
Virtual Workshop A
Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign
January 20, 2027
1:30–5:00 pm
In-Person Workshop B
Creative Meets Compliance: Bringing Defensible Advertising Claims to Market – A Deep Dive into the NAD Process
February 3, 2027
9:00 am–12:30 pm
In-Person Workshop C
Working Group on Substantiating Claims for FDA-Regulated Consumer Products: From Science to Defensible Advertising
February 3, 2027
1:30–5:00 pm
Testimonials
The quality of the speakers was really terrific.—Partner, ArentFox Schiff LLP
The event was filled with extremely knowledgeable speakers who presented valuable information.—Specialist, Regulatory & Scientific Affairs, Nestle Health Science U.S.
The actual content presented at the conference was relevant, helpful and insightful to those in advertising law.—Advertising Compliance Manager, Brother International Corporation
Hearing actual examples of substantiation challenges from other companies and from those who have worked for NAD etc. I’m new to this field of work and so all of this second hand experience is extremely beneficial to helping me know what to look out for, and where to look to stay up to date.—Program Manager, St Jude Children’s Research Hospital
Sponsors & Partners
Associate Sponsor
Media Partner
Sponsor Opportunities
With conferences in the United States, Europe, Asia Pacific, and Latin America, the C5 Group of Companies: American Conference Institute, the Canadian Institute, and C5 Group, provides a diverse portfolio of conferences, events and roundtables devoted to providing business intelligence to senior decision makers responding to challenges around the world.
For more information please contact:
Jason Kanagalingam
Business Development Manager
Phone: 647-649-2438
Email: [email protected]
