Digital Advertising – The latest updates on social media, Quaker & Pinterest, LinkedIn, Kardashian Instagram Marketing, Facebook and more.
1. Jennifer Boonton, Yelp,
LinkedIn Shift Resources From Old-Fashioned Display Ads, MarketWatch (Aug. 4, 2015),
http://www.marketwatch.com/story/yelp-linkedin-pull-support-for-old-fashioned-display-ads-2015-08-03.
2. Amy Shapiro,
Top Advertising Execs Share Their Wisdom on Social Media, Charlotte Business Journal (Aug. 7, 2015),
http://www.bizjournals.com/charlotte/blog/top_25_list/2015/08/top-advertising-execs-share-their-wisdom-on-social.html.
3. Jack Neff,
Pinterest Doesn’t Act Like Other Social Media, And That’s Just Fine With Quaker, AdAge (Aug. 10, 2015),
http://adage.com/article/ad-age-homepage/pinterest-s-difference-social-media-lures-quaker/299872/.
4. Kathleen Chaykowski,
Facebook Brings Autoplay, Better Targeting To Its Mobile Ad Network, Grows Its Marketing Foothold, Forbes (Aug. 12, 2015),
http://www.forbes.com/sites/kathleenchaykowski/2015/08/12/facebook-brings-autoplay-better-targeting-to-its-mobile-ad-network-grows-its-marketing-foothold/.
5.
Christine Hauser, F.D.A. Warns Company Over Kardashian Instagram Marketing, N.Y. Times (Aug. 12, 2015),
http://www.nytimes.com/2015/08/13/health/fda-warns-company-over-kardashian-instagram-marketing.html?_r=0.
6. Tim Nudd,
Bic Apologizes for Women’s Day Ad That Mostly Just Made Women Furious, Adweek (Aug. 12, 2015),
http://www.adweek.com/adfreak/bic-apologizes-womens-day-ad-mostly-just-made-women-furious-166358.
7. Tim Nudd,
Man Poses as Target on Facebook, Trolls Haters of Its Gender-Neutral Move With Epic Replies, Adweek (Aug. 13, 2015),
http://www.adweek.com/adfreak/man-poses-target-facebook-trolls-haters-its-gender-neutral-move-epic-replies-166364.
8. Amy Shapiro,
How Advertising Pros Have Adjusted Staff for Social Media, Charlotte Business Journal (Aug. 13, 2015),
http://www.bizjournals.com/charlotte/blog/top_25_list/2015/08/how-advertising-pros-have-adjusted-staff-for.html.
9. Tim Peterson,
With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices, AdAge (Aug. 17, 2015),
http://adage.com/article/digital/atlas-s-debut-facebook-s-ad-tech-ambitions-grow/299971/.
10. Ryan Holmes,
Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry, re/code (Aug. 19, 2015),
http://recode.net/2015/08/19/why-an-instagram-tweak-spells-the-beginning-of-a-multibillion-dollar-industry/.
11. Nathalie Tadena,
Advertisers Pump Money Into Out-of-Home, Digital Ads in July, Wall Street Journal (Aug. 19, 2015),
http://blogs.wsj.com/cmo/2015/08/19/advertisers-pump-money-into-out-of-home-digital-ads-in-july/.
12. Christopher Heine,
Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?, Adweek (Aug. 20, 2015),
http://www.adweek.com/news/technology/do-brand-marketers-really-use-those-mobile-apps-real-time-analytics-166495.
13. Firas Kittaneh,
How to Overcome 6 Obstacles Facing Every Online Marketer, Entrepreneur (Aug. 20, 2015),
http://www.entrepreneur.com/article/249687.
14. Jack Marshall,
Twitter Opens Up Its Mobile Ad Network, Introduces Video, Wall Street Journal (Aug. 20, 2015),
http://blogs.wsj.com/cmo/2015/08/20/twitter-opens-up-its-mobile-ad-network-introduces-video/.
15. Jody Simon,
Snapchat Offers Enticing Native Advertising Model, VideoInk (Aug. 20, 2015),
http://www.thevideoink.com/features/opinion/snapchat-offers-enticing-native-advertising-model/#.VddqW_lVhHw.
16. Doug G. Ware,
LeBron James Tweets Worth About $140K, Digital Advertisers Say, UPI (Aug. 20, 2015),
http://www.upi.com/Odd_News/2015/08/20/LeBron-James-tweets-worth-about-140K-digital-advertisers-say/7641440052011/.
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