As the cosmetics industry continues to adopt more advanced technologies, including AI in the development and promotion of its products there is a growing need to address data privacy concerns. With the rise of digital personalization tools and other data-driven innovations, it is critical that companies prioritize data privacy and security to protect their customers’ sensitive information.

• Analyzing the industry’s response to the use of AI, ML, AR, VR technologies, and the Metaverse
• Balancing the benefits of AI and other new technologies with the need for data privacy and security in cosmetic product development and promotion
• Developing a blueprint for incorporating AI and other technologies into cosmetic product development and promotion while still prioritizing data privacy and security
• Identifying privacy and ethics concerns associated biometric technologies and try-on tools
• Exploring state legislation such as the California Consumer Privacy Act (CCPA), the Biometric Information Privacy Act (BIPA) and related enforcement actions