Embracing the Beauty of New Technologies While Avoiding the Dangers of Data Privacy Violations

September 28, 2023 2:45pm

Carlo Felizardo
Attorney
Gibson, Dunn & Crutcher

Amy P. Lally
Partner
Sidley Austin LLP

Elliott Siebers
Special Counsel
Kelley Drye

As the cosmetics industry continues to adopt more advanced technologies, including AI in the development and promotion of its products there is a growing need to address data privacy concerns. With the rise of digital personalization tools and other data-driven innovations, it is critical that companies prioritize data privacy and security to protect their customers’ sensitive information.

  • Analyzing the industry‚Äôs response to the use of AI, ML, AR, VR technologies, and the Metaverse
  • Balancing the benefits of AI and other new technologies with the need for data privacy and security in cosmetic product development and promotion
  • Developing a blueprint for incorporating AI and other technologies into cosmetic product development and promotion while still prioritizing data privacy and security
  • Identifying privacy and ethics concerns associated biometric technologies and try-on tools
  • Exploring state legislation such as the California Consumer Privacy Act (CCPA), the Biometric Information Privacy Act (BIPA) and related enforcement actions