Advertising claims can be a source of potential legal and reputational risk if they are false, misleading, or unsubstantiated. Regulatory agencies such as the Federal Trade Commission (FTC) and consumer groups such as NAD closely monitor these and have their own guidelines that manufacturers need to be aware of.

• Analyzing case studies of successful (and unsuccessful) cosmetics advertising and social media campaigns
• Examining the role, reach, and risk of influencers in the promotion of beauty and personal care products
• Mastering the art of beauty advertising: Tips for achieving compliance and avoiding legal challenges
• Identifying risks associated with false or misleading advertising claims
• Outlining the importance of accurate and truthful advertising claims
• Emphasizing the significance of proper testing and research to support product claims
• The Naked Truth: Uncovering the validity of ‘natural,’ ‘organic,’ and ‘clean’ claims in beauty products
• Understanding the role of NAD and FTC in advertising for cosmetics and personal care products