Mitigating the risks of greenwashing requires a multifaceted approach that prioritizes transparency, accountability, and accurate communication. During this panel, we will explore strategies that businesses can use to navigate the complex landscape of sustainability, avoid greenwashing, and demonstrate an authentic commitment to environmental responsibility, including:

• Providing clear information about your sustainability efforts and keys to avoiding exaggerated claims through the use of third-party certifications or labels to provide independent verification of your green credentials
• Using accurate and understandable language that avoids greenwashing clichés and generalizations
• Evaluating the environmental impact of your product or service from raw material extraction to disposal, and implementing a holistic view of your environmental footprint to identify areas for improvement
• Investing in educating your employees about greenwashing and the importance of accurate environmental claims
• Collaborating with environmental organizations, NGOs, and other stakeholders to gain insights and feedback on your sustainability initiatives