Avoiding Medicare Advantage Marketing Missteps: Top Takeaways from Real-World Examples and Best Practices for Third-Party Oversight

November 3, 2023 3:00pm

Jill Pepe MA
PMP Health Plan Services Senior Consultant
BluePeak Advisors

  • Reviewing the latest changes to marketing rules for the Medicare Advantage program
    • Determining what should be included in materials and what is prohibited under the reformed regulations
  • Developing third-party training and oversight program to ensure compliance with regulations and alignment with MAO expectations
  • Using examples of marketing and communications materials to identify problematic language, and tactics
  • Examining the current state of oversight and enforcement in marketing and how that may evolve