Litigating & Resolving Advertising Disputes

Class certification raises the stakes tremendously – Are you prepared?

A disturbing trend has emerged in false advertising litigation – plaintiffs are filing class action lawsuits that rely heavily on FTC complaints and NAD decisions. These “piggyback” suits threaten a brand’s credibility and can cost millions of dollars in settlement. As pressure on advertisers continues to mount, now is the time to revisit your litigation tactics. American Conference Institute’s 3rd Expert Forum on Litigating and Resolving Advertising Disputes has been specifically designed to help advertising litigators resolve their biggest challenges.

Find out the most effective strategies for protecting the company’s brand

In this competitive economy, more and more companies are developing an aggressive approach by attacking their competitors in the hopes that they can either protect their market position or capture additional market share. And as litigation costs continue to skyrocket, the NAD has become a preferred venue to resolve these disputes. Hear directly from the NAD as the agency shares its expectations for dispute resolution, as well as tips for staying out of the litigation crosshairs.

New this year, practitioners and outside counsel will use a hypothetical fact pattern to take you through the stages of an advertising litigation case – from pre-discovery, to trial and on to settlement. This new conference component will provide practical tools that you can bring directly to your office.

Workshops Increase Conference Learning

In the past year, there has been a large volume of advertising suits, making it cumbersome for the attorneys to keep track of each latest development. Join our expert for the Pre-Conference Advertising Case Law Review: A Hands-On Examination of the Key Cases of the Past 12 Months, What Th ey Mean for Advertising Practitioners, and the Impact on Litigation, where you will hear up to the minute developments, as well as analyze what recent decisions mean for the overall industry.

Consumer perception surveys have become a key tool in the advertising challenger’s toolkit. As each claim made in a commercial or print advertisement must be substantiated, these surveys enable the advertiser to glean exactly what a consumer thought or felt when seeing a specific ad. The post-conference In-Depth Focus Session: Survey Says: Designing Consumer Perception Surveys That Can Withstand Competitor and Court Attack will help you to gain a deeper understanding of how research and consumer perception surveys are utilized to provide support for a claim, and how to ensure surveys can withstand scrutiny in federal court.

With billions of dollars, potential liability and company reputation on the line in advertising disputes, you cannot afford to miss this conference. Ensure your place by calling 1-888-224-2480, emailing CustomerService@AmericanConference.com; or visiting us online at www.americanconference.com/advertiss.

Sponsored by:

Media Partner:

- Actions -

- Share -