AI and ML in the World of Cosmetics: Navigating Data Privacy Concerns While Embracing New Technologies

March 20, 2024 10:30am

Gary Mozer
Vice President, Global Digital Data & Privacy Legal Leader
Shiseido Company, Limited

Jeffrey Rosenthal
Blank Rome

Emerging technologies such as AI and the Metaverse are being increasingly utilized by beauty brands, however these promising advancements are accompanied by various critical considerations and concerns – the paramount one being privacy.

  • Analyzing how the beauty industry is utilizing the Metaverse and various digital technologies including AI, ML, AR, and VR
  • Reviewing state enforcement activity concerning the use of biometrics and its impact on the cosmetics industry such as the Illinois Biometric Information Privacy Act
  • Identifying privacy and ethics concerns with the use biometric data
  • Examining how personalized tools that incorporate artificial intelligence and biometric data (face scanning tools) can lead to privacy violations
    • Assessing privacy risks in AI-based personalized tools, including face scanning tech
Generative AI Focus:
  • Uncovering how generative AI is reshaping product innovation, from custom formulations to personalized beauty recommendations
  • Addressing the ethical concerns and privacy considerations that come with this technological advancement