Emerging technologies such as AI and the Metaverse are being increasingly utilized by beauty brands, however these promising advancements are accompanied by various critical considerations and concerns – the paramount one being privacy.

• Analyzing how the beauty industry is utilizing the Metaverse and various digital technologies including AI, ML, AR, and VR
• Reviewing state enforcement activity concerning the use of biometrics and its impact on the cosmetics industry such as the Illinois Biometric Information Privacy Act
• Identifying privacy and ethics concerns with the use biometric data
• Examining how personalized tools that incorporate artificial intelligence and biometric data (face scanning tools) can lead to privacy violations
• Assessing privacy risks in AI-based personalized tools, including face scanning tech

• Uncovering how generative AI is reshaping product innovation, from custom formulations to personalized beauty recommendations
• Addressing the ethical concerns and privacy considerations that come with this technological advancement